Brad Costanzo walks through EverWebinar's targeting and automation features. You can segment follow-up emails by attendance and purchase behavior, send objection-handling videos to people who attended but didn't buy, and automate confirmation and reminder emails.
Chapters
Okay, here's what's really cool about EverWebinar's features with dynamic and behavioral targeting. So you can have it automatically use their email system to send out email. So the confirmation reminder, you know the about to start. I believe you can add another one in here. Yep. Like right in here. I can add an E, an email if I wish. So that goes out to everybody. Now post webinar right here. So right now this is just a reminder of the webinar video replay. But watch this. So I can also send an email. 24 hours, but only to those who attended. Those who did not attend. Those who attended and ordered your product. Those who attended and did not order your product. Those who attended but left before, let's just say the call to action and those who stayed till a certain call to action but didn't purchase. So I could say, you know, those who attended but did not order. Now I can change all this. These are the things I can use. I can delete this, but then I can say, hey, if you watched it but you didn't order it, let me send them to an objection handling video. So that is super cool. That's just one of the features. Otherwise it's really, really awesome.