Google Hangouts With Brandee Sweesy on Bacon Wrapped Business

You're live. Hey, there. I am live.

Look at this. Hey, you guys. Welcome to a very special episode of Bacon Wrap Business. I am sitting here with my good friend Brandy Sweezy, who I'm going to introduce you to in just a second. And we are in what looks like a closet, but I've been moving offices a little bit, so in this kind of empty room. And if you are listening to this on itunes, there's actually a video component of this because I am talking to the queen of Google hangouts, especially for business, and her name is Brandy Sweezy. I'm going to bring her on right here in a second. And by the way, I've never done a Google hangout before, so as I'm talking to you, I may be jacking around with my computer here and trying to figure out what's going on. The good news is Brandy is going to tell us not only how to use Google Hangouts, but why to use them and how businesses around the world are using them to create. Create massive awareness connection with their customers, fans, followers, etc. And how you can do that too. So I am multitasking the heck out of this. I'm pushing buttons. I don't really know what's going on. Brandi, are you with me? Girl?

I am with you. You're doing a great job. You got it. You're doing good.

Cool. All right. There we go. I just clicked on yours. Hopefully everybody sees what's going on here. Now we're going to see how this turns out for the audio folks listening on itunes. So I really do encourage you people to go to. If you're listening to the audio version of this only, you're going to miss out on a lot. So go to baconwrappedbusiness.com Brandy B R A, N D E E. That make it nice and easy. Baconratbusiness.com brandy. And you can see exactly what we're doing and how we're doing it. So, Brandy, how to. How are you doing today?

I'm doing great. How are you?

I am doing awesome.

I was asking.

Go ahead.

Wait. No, go ahead, say it.

No, I was going to say, I hope I'm doing all this right. It feels as though I'm trying to do it. Like, think about the folks who are listening on itunes and then people who are watching us here on YouTube and Google Hangouts and everything we're doing here. So am I doing okay, though?

So far?

We're. We're googling. We're hanging out.

We're hanging out for sure. That's the whole idea. So you got it. Like I said, I always tell people expect to make mistakes. So if it doesn't turn out perfect, no big deal, you know what, we're hanging out. So it's fine.

Exactly. What's interesting to a lot of folks, they may not really be aware what Google Hangouts are. And I'll let you go into this a little more detail. But the great thing is that what we're using here is this video conferencing, which years ago seems like it would have been very Jetson style of the future. This is totally free. We're not spending any money. This is a free service by Google. It's one of the most advanced systems out there to do video conferencing. And there's so many things it can do. But I want to kind of dive into how business people can use it. Whether you're an Internet marketer, a guru, an author, an expert, or a corporate marketing executive, CEO or whatever, one of the things you're known for is Google Hangouts for business specifically, and not just for talking to your friends. So tell me a little bit about how you got started with this. I want to ask you some of the amazing things you've seen using Google Hangouts, both with you, your clients, customers, students, et cetera, and inform the masses and including me, how we can all use this to make a lot more money.

Yeah, well, yeah, you know, I can get on my soapbox and talk about this for hours, but you know the basics. Like, well, first part of the question, I kind of just tripped into them. I was trying to launch another brand and I promoted for about 36 hours a birthday hangout. And I was just being a wimp about promoting another brand. And I did a hangout and I had like 700 viewers. And I was like, what? What? Like, where did all these people come from? You know, I didn't do any. I wasn't even trying to really get traffic. I was just trying to launch another brand and I was holding myself accountable. And so when I saw those kind results, I started looking around and was like, why isn't everyone doing this? This is insane. Then I hired a couple experts and when you hire the experts, they tend to lean a lot more towards. You need to learn G. And I just left more confused. And I was not down with learning another platform between Facebook and Twitter and Instagram, you know what I mean? I was like, I am not with learning another program, but I really saw the advantage of the marketing of it and really what it could do for your business. So I just kind of buckled down, figured out the easiest way to do it, and then just started applying marketing strategies to hangouts. And then that's when I me teaching that and strategizing that, that's when I started to explode. And you see the light bulb go on with people. Sometimes it's hard to wrap your head around it at first, but once you get it, there's no denying it. That's just the best part of it, I like to call it. I don't know who your demographic is, but I'm going to assume most of them are marketers. So it's really video marketing on nitrous. I mean, that's really at the core what it have a hangout will outrank a YouTube video, blog post, anything else, Even though technically it's streaming live to YouTube, it will outrank a YouTube video. And please cut me off because I know sometimes I'm like drinking water through a fire hose. So go ahead.

I do the exact same thing. Let me back up just a little bit and I want to talk about the differences. Number one, really, what a hangout is, to keep it somewhat simplified, is video conferencing. But there's a lot people are probably familiar with. Oh, I can use GoToWebinar if I want to conference with people in my company or if I want to do this with my customers or something like that. And obviously they have to pay a lot of money for that. So you mentioned something. I kind of want to go back to that. You said, I did a hangout and all of a sudden there were like 700 people on. Because there's different ways to do a hangout. You can do a private hangout, like we were doing before we got on the show and I was stumbling around trying to figure this out, or right now we went start broadcast, so we're on air. Does that mean that people right now could find this if they wanted to? Like, could we? Are we opening this up for the world?

Yeah, for public consumption. Actually, you can probably, because you were the initiator of this hangout. If you look down in the bottom right hand side, it'll show you how many viewers you have. So if you look at yours right.

Now, because we didn't, you know, I didn't publicize this anywhere but normally, like, how would you. Yeah, well, how would you have publicized this?

Obviously, like through organic mostly just putting it out there to all of your social media following. Whenever you have a guest, ask the guest to promote it as well, that's always the best way. Like that birthday hangout. The reason why I think that that was pretty successful was that I had eight different guests on, and I went out of my way to make really great graphics for each individual guest, as well as one big banner. And so they were inclined to promote it because it looked so professional. So those eight people and myself were posting that we were going to be on a hangout. We were talking real raw business was the conversation at that point. I think that that's why that was really successful. I don't think it was just me posting it on my Facebook wall that I was hanging out.

Just get on there, start talking to somebody, and all of a sudden, everybody stumbled across you. But there was some actual promotion, but it wasn't that much. Hey, everybody, just tell people what's going on. And they found it. And I know I'm online right here. Once more, guys, if you're. If you have the ability to watch this video, it will make a lot more sense as opposed to just listening. However, if you are listening, keep on going because I'm going to make sure that it's useful for you as well. If I click down here in the lower right hand corner next to zero viewers, and I don't think the folks on the screen can see what I'm doing here, but there's a little button called links, and it gives me a YouTube page and a video embed. So if I take that YouTube page, for instance, and I shared it on my Facebook or Twitter wall, people could click on that. And then could they be watching us live, right?

Absolutely. They could be watching it right on your YouTube channel. So if you use that YouTube. Yeah, you can do that. Totally. Yeah, you can use that one. Or you can use the embed code. Like, if you're an Internet marketer, I'm all about driving traffic to one particular location. So I say embed it on your website. But if you just want to throw it out there, then I would just post, hey, we're on YouTube, hanging out. Actually, earlier today, pretty funny. Is somebody you know, Devon Brown, right. He had posted on his wall, hey, I'm hanging out. Somebody want to come join? And I just jumped on to give them grief. Well, they were actually doing a hangout. Some guy was hosting a hangout promoting Devon's new system. And so, like, six of us just hanging out, and we went live on air. I don't know how many viewers there were, but it was actually a lot of fun.

That's awesome. Okay, so let's just say right now I wanted to post this to the rest of the world. I click that and it gives me a link. But then do I have to open up another browser window or is there a real easy button or two right around here that I can post and have people join me, like, so share.

I would look because I think that's. Does that. Does that one because I can't see the links one because I'm not there. So I'm doing it by memory. That first YouTube one is that they'll do the yu t. Does it do it like that or does it just say YouTube? Yeah. So put that in another browser window and just test it before you share it. I would, just to be safe, because that could be for an event as well. And you close. Okay, there you are. Okay. Yeah. So I would open it in another tab to test it. Yeah.

So I'm doing that right now. And hopefully if you're watching and listening to this, you're seeing that look. You kind of just get to stumble around with this and play with it and figure it out as you go. You can call up a friend, a family member, a co worker, and hey, look at that works.

There you go. So now I posted to your social media. Yeah, Posted to your social media. Oh, no. I said you go ahead and then I'll share it. Yeah, awesome. I'll share it too.

So I'm gonna post this on the Facebook machine and let's just see. Live on air with Oops. I love it when I guess we got so much computer stuff working, it kind of has a lag. Live on air with Brandy. I'm going to tag your butt in this. Join us. And I go post.

There you go. I should get a notification and then I'll do it.

Boom.

Because you're all my notification.

Nice. All right. I'm sure this is fun if it's audio only, but this is the beauty of video marketing and doing a little bit of both. So that being said, I am back to you. I'm just looking at you, and I guess we will see right now if we actually get any viewers. So what's cool about this? If you've never played with Google hangouts, you can get in here, and Google has a whole bunch of little tools and tricks that you can do to click on for all different types of special effects and calls to action. So for instance, right now, if I wanted to make an offer, let's say I was doing this as opposed to a gotowebinar with all my billions of fans around the world, I think I have like 10 billion fans.

Nice.

Yeah, exactly. I'm sure there's something I could click on that would allow me to put a link in there to say hey guys, go buy my stuff. And they click on that and they go over somewhere else to purchase. Am I right?

Yeah. Well, for something like that you would need something like a webinar jam where they have where you can do a quick call to action. So you're doing it in there. So they have the times call to actions like within a hangout. You're not going to be able to pop something up on screen if you put it in your YouTube like what I told you before we came on this one and your YouTube description, you could certainly do your call to action above the fold in the YouTube description. But if you wanted a times like add to cart button, you would need to use something like webinarjam to do that, like Hangouts. But however, they just rolled out today, something that's called Showcase, but I haven't tested it yet. It's alluding to. Yeah, I haven't played with it because I've been busy all day, but it's alluding to that. That's a possibility. But I think that it'll be more specific to G events. But it's saying that it will work with YouTube but I'm not you and I will probably do this call again with audio only. You and I just decided to play around and do this. So I'll have checked it out and be more up to date on that because the audio is kind of breaking up. So I know you probably aren't going to use this for your podcasters, but yeah, that would be.

Maybe not, but we may have to do another one for this.

Exactly.

Direct them to the video and they can kind of see how we are on here stumbling around. And there's really no better way to learn than just get in there, get your hands dirty. Especially with something like this where it doesn't cost you anything to do it. And the fact is you literally could reach millions of people. I mean, I don't know how many people could log on to a live Google hangout, but you're dealing with Google servers. Let's jump into some of the more. Yeah, let's talk about some of the real life applications. More importantly some of the success stories that you have had or some of the folks who come to you for coaching and consulting on how to do this in a big way. Like enlighten me on the art of.

Oh you froze? Oh, no. Okay. So the last. You're frozen. So I'm just going to go ahead and roll with this because that's part of the fun of being live. You might be on WI Fi, so that might be the challenge. Okay. So some of the. Like, any business can use this, hands down. Are you still frozen? Because I don't see you moving. No. Good now?

No, I'm good.

Okay. Okay. So the bottom line is, any business can use it. So, you know, I have real estate agents that use it. I have loan officers that use it. Like, one great example is Ryan Stuman of Hardcore Closer. He's a loan officer. Yeah. He started doing hangouts. Yeah, because I introd you. So you meet Kent because he's a fan of Kent. Yeah. So he was one of my very first early adopters. Like, right when I started doing him, he was like, I'm gonna do it. I don't care. And he took imperfect action. He went from like 0 to 2,000 people on his list in less than three weeks. And since then, and I don't attribute this solely to hangouts, because this guy's a go getter and he's a hustler, but since then, he's like doing the Millionaire listing guys. He's doing masterminds with those guys now. And he would sit around and talk about social media and pot. He was totally politically incorrect, you know what I mean? But he did it consistently every week. And he'd show up and he'd have people on and bam. Upped his list, like, up this game and up this list quickly. So that's one example. Yeah, I've had other clients where they've sold it on webinars and they think 20, 30, $40,000 off of hangouts. It's a different psychology. A lot of people try to make it a go to webinar, and it's not. It's a different psychology. You're really connecting with your audience. You really want to not be so slide dependent. You want to sit and hang out and have a conversation and then say, oh, by the way, I have this thing, you know, just like you would like at any event, right? Where you're sitting around talking to somebody and then people are like, oh, so what is it that you do? And you're like, oh, yeah, by the way, I have this thing. You know, it's a different psychology. As opposed to the normal structured way. So I tell people that a lot, like, get really comfortable with looking in the camera and really connecting with your audience.

Right. Like, right Now I'm staring at the camera as opposed to staring at you.

Absolutely.

Staring down.

Yeah.

And I know this by the way, you've told me this before and we decided to do this really impromptu, so thus my extremely professional environment, etc. I know you've told me how to raise the camera level above eye level and yours is doing that. I'm using a laptop right now, and to a degree, I'm still looking down into it. And I see behind you you have another webcam as well, but this one, it's like looking down on you, a little bit more professional and I like that. These are some of the things that you talk about when you're dealing with. When you're dealing with your clients and students, et cetera. By the way, we've got one other viewer on here. Woohoo. I just saw that.

Yay. Hey, viewer. Hi.

Is there any way to find out who this person is? Can they chat with us? Is there anything they can do?

Yeah, so they're probably watching it on YouTube. So tell them to leave a comment on your YouTube video, which actually will help your engagement and your ranking for this one. If they comment on. Just tell them to say hi and where. Well, I'll say it. Hi, viewer. Just say hi and where you're from so that Brad can learn how to do hangouts.

Absolutely. And this is a blast. So I have no idea who's on there. Maybe it's one of your friends and maybe it's one of mine, but yeah.

This is great, the fact that we know all the same people. So yeah, bingo. Go ahead.

So that being said, it's probably Mike, Phil, Sam on here. He's going to be plugging webinars.

He's over here.

Would you say he's over here?

Yeah, he's over there. Yeah, yeah, yeah. Brad Castanza stands. Hi, Mike. Did you hear him, bud?

That's too funny. I'm glad. I'm not like just saying all webinar jam is piece of crap, but it's not. So that being said.

Well, I have my earplugs in so he can't hear you unless he's watching us on YouTube. Darn it.

Okay, so that being said, for people who are really used to using things like Gotowebinar, I've got a lot of clients and they structure all their webinars like that, where they get on there and they teach and they pitch something. You're saying that you can still do that? Like if I have slides, I can still share those very easily with Whoever's watching and then I can switch back to me. And I know I can do that with GoToWebinar as well. So where's the real difference here? What's the real differentiating factor for a lifelong GoToWebinar user versus somebody who wants to try this? What would you say is the key advantage? And at the same time, I'm sure there's a disadvantage or two over using Google Hangouts versus GoToWebinars. I'm sure there's a place for each. What is the right time and place for each one?

Yeah, I think a lot of people get so much into the comparison of each of them serve their purpose. I don't think Hangouts is a replacement for gotowebinar, but certainly it can be if you just develop a different psychology. People are on us with the webinars. We know it's like, hi, here I am. Here's my social proof, here's my content, and here's the pitch. Boom. All the numbers drop. They know it's coming. So in a hangout, you want to do more of less of the very structured screen share. Because the idea is to be face to face. I use this as an example and I'll say it pretty quickly because, Brad, you've heard it a couple of times. Blogging was transparency. Then we moved to teleseminar. So then we got the tonality. So we felt like we got to know you more. Then we moved into a go to webinar. So now we have a visual and we have tonality. We feel like we know you even more. Then we got into video marketing, but then we widen the empathy gap with intros and outros and jump cuts and that kind of stuff. So this closes the empathy gap because as you're experiencing, you might freeze or some things might go wrong. So it's really about the humanization of your brand and really connecting with your people and they'll connect with you on a deeper level. So instead of going through and saying, hi, this is Brandi with brandysquey.com Let Me Go into my slide deck and I go through my slides. Da, da, da, da, da. Bye. Nobody wants to see that. So I'll show an example. Like what I do and what I advise my clients to do, let's see, get that out of the way, is to use the custom overlays and do pattern interrupts. We talk a lot about this in marketing is the pattern interrupts. So. Hey, Brad, so what's going on? Bacon wrap business, Blah, blah, blah, blah, blah. Boom. There's my visual and then I just pull it right back down. So then when people get trained to see something like that so quickly they're like, oh quick, that was a visual. That must have been important, right? So I have their attention. So then when you move into your offer, you can go ahead and say here's my boom. You get this and this back down. You're training them throughout so that you do it quickly. I say use five to seven visuals. So visuals that obviously offer content that would be a note taking type of situation instead of the normal slide deck movement is to just pop something up on screen so that you start training them that when something comes up on screen, they're writing it down, they're paying attention so that when you do move into your offer then they're ready and they're like, okay, this is important. So you're already doing that type of thing. And then you close it out with the ending offer or something like that. And to me that's the most effective way.

Very, very cool. I really like that. Also with GoToWebinar, like you said, a lot of folks, if you're in the marketing game, people are kind of onto it. Okay, if I'm signing up for the webinar, more than likely I'm going to get pitched something. With Google Hangout, it is much more personal. People, they don't really correct me if I'm wrong. You don't have to install a new program. I mean it's all web based and it's all from Google and Everybody's familiar with YouTube and Google and Gmail and things. Do you need a Gmail account or a Google account in order to do a Google Hangout?

Yeah, you do need a G account to do a hangout if you're just not feeling it. About what?

I'm sorry, what about watching one just being a viewer?

No, absolutely not. That's the beauty of them. And I really wish somebody would do a study of how many people nobody did a study because obviously gotowebinar wasn't going to do it. Of how many people you lost making them download something. Because I think of the older users, they don't want to download anything. But I would be curious, especially when I get into the debate with marketers that are like, I hate hangouts. Go to webinars. The only way I wonder if anybody did a study of how many people ended up not coming on the webinar because they had to download and install something. Because I know our old users would be like, yep, absolutely. So you think about the older average user, like we hate it. So think about the average person that doesn't want anything on their computer, doesn't trust anything. There might be a virus. I mean, we know that that's not true, but that's their perception, most likely.

Yep. Now the. And then the other side as far as a downside of hangouts versus the other alternatives. So one of the downsides I've kind of seen as I've stumbled around and played with this would be that if you're trying to do really interactive chat, like real time interactive chat. If I invite other people to the Google hangout, is it true that there's a 20 or 30 second lag I've heard or something of that nature?

Yeah, I mean it's 45 second to 1 minute delay between what you're saying and what the audience hears. That's a massive beef with people. But I think that, well, with marketers in particular, they think that again, we have to move away from what's always been and innovate into what's new. So you open up like my normal opening is. Hi, this is Brandi Sweezy, brandysweezy.com, really excited that you're here. Hey, just a heads up, there's about a 45 second to one minute delay. I'm just going to go ahead and roll in the content. Go ahead and start posting your questions right now and I'll come to them in about 10 or 15 minutes. And let's take this away. You just have to adapt, right? I mean, just adapt. Stop trying to make it be something that it's not. Unfortunately, that's just the way it goes. So stop being so audience dependent. And that's what I tell my clients. Don't be audience dependent. Don't say, okay, I'm going to turn to questions. No, know your content, be able to rock however much time you have. And if you get questions, bonus. But don't depend on the audience for that.

And that's a great point.

Just like when you speak on stage. Yeah, go ahead.

No, bingo. And then you can always get to the questions afterwards and you can always read them. You know. Okay, here's questions coming in. So and so asked this. So that's great. And I don't think, you know, the real time questions is that important as it is, you know, people put them in. Cool. I'm really impressed by how smooth this has been going. As I said, I've only stumbling around. You can really be. My dad could probably figure this out. He's not the most tech savvy guy. Sorry if you're watching this pop, but he's probably my one viewer on here.

Yeah, I was going to say he's probably the one viewer. Hi, dad.

So tell me about this. There's been a lot of talk recently. I know you've talked a lot about it and I've heard other people talk about the SEO juice that you get, the search engine juice that you get from a Google hangout. So explain the benefits of that. And this is something obviously that gotowebinar and other places don't have. And it's one of the powerful parts about Google hangouts. So splain me this one. Lucy.

Yeah, it's funny. Well, that's why I joke that I've been on the bleeding edge for over a year, standing at the top of the rooftops, going, people, you're missing the whole point. So, yeah, you touched on it. The biggest thing is, to me, other than the psychology of it, is the SEO value of it. That is massive. Hangouts will outrank. We talked about this at the beginning. Will outrank a YouTube video, blog post. Anything else? I think that. And I don't know that this is true because the Google gods don't really tell us what makes them decide what happens, but it's current and relevant. A, it's Google's baby, and B, it's current and relevant content. So, like the way that I showed you how we started this hangout today, using live events where we can go in and keyword tag it, put it in our description, title it properly, just small little thoughts before will actually help you to rank videos. People are crushing it. And I was so glad we were in that mastermind a couple weeks ago when somebody got on stage and said it and I was like, I've been saying that for a year now. First I was giving him a hard time like, you cockblocker. But at the same time I was like, at least he's validating what I've been saying for a while. Bingo, there we go. Now we're in explicit on itunes.

Everyone else, do you really want to listen to one that's not explicit?

No, of course not. Yeah, I promised that I was going to cuss. I've actually been pretty good today. It's probably because I don't have a cocktail. So you just take normal YouTube SEO practice, right? So think about the title. Make sure your keyword's in the title. Put the keywords in the description, say it at least a few times, really up your game with Your keywords, the way that you're titling it, putting in the description, go pay somebody to transcribe it. Because the closed captioning on YouTube, the bots go through that and look for your keywords to see if it's relevant. But as we know, when YouTube transcribes your stuff, you can't understand anything that it's saying. It'll pick out certain words. No. So if you transcribe it then you're even more going to get the juice because the bots are searching and that's what's going to rank the YouTube video.

That's a great point.

And then I heard this late last night I read this that they're going to start listing live events. There's going to be a place where people can seek out live events. That's the other thing. When people say the difference between a gotowebinar and a hangout is when we do a go to webinar, we're just sending to our list and hoping our affiliates send to our list and do whatever. But you have this whole other universe called YouTube, second biggest search engine on the planet. You know what I mean? That people are searching how to what if. So I tell people, really think about when you're titling your hangout. I even told you this before we started. I said don't call it bacon wraps business episode 37 because nobody cares. You want to do how to do hangouts with Brandy Sweezy bacon wrap business. You know what I mean? So you want to keep your in that but you want to like I.

Did one, I named this one Brandy Sweezy Naked eating bacon. Is that one? Is that a good one?

Perfect. Perfect. I love it.

Yeah.

I hope you rank for it.

There may be somebody searching for that.

Yeah. Oh my God.

Probably do that with some celebrity. Jennifer Aniston naked.

Yeah, stuff like that. Yeah, for sure. In bacon.

So if I'm getting this correct, if I put a keyword in there that's not overly hyper competitive but like insurance quotes or whatever. But if I put a keyword in there that is somewhat pretty relevant, not overly competitive, but still competitive. The live hangout while we are doing it could potentially even rank. Right? Haven't we seen that? Like it's depending on how long tail it is, the hangout can rank. While you're on the hangout, when somebody is searching for it.

You can rank it before you even push start broadcast. I've done some where I've ranked it before I even went on air and I was like Wait, we haven't even pushed start broadcast. I was just testing stuff just to see you can rank stuff before you ever push start broadcast. Then you push start broadcasting and the content is there. It's insane. One of my elite producers, I have the Producers Academy. One of my elite producers in Boston ended up, he does local marketing and he did just three or four hangouts. This little Podung gym, probably no bigger than our apartments, ended up outranking Golds and all the big names in Boston. And then the local news station called up that little gym and was like, who are you people and how are you doing this? They ended up on the local news.

That's really cool. I love it.

Yeah, I love hearing stories like that.

Yeah. So you get SEO search engine optimization benefits from it. You get the, the interpersonal connection with it. It's instantaneous. It's free, for God's sake. People don't have to download anything. You can literally give them a YouTube link, which everybody's familiar with. They go, grab it. Hey, boom. You're watching it live on air. I literally just shared this on Facebook and I have one awesome viewer. Assuming that's not just my own browser that might still be open. Please whoever's watching this, leave a, leave a comment on my YouTube channel. Say it was me. It was me. Maybe I'll send you something free. I'm really liking us. Just playing with it takes off the edge of learning a new technology because it's really been super duper easy. So what is it that you do? You are known as the queen of Google Hangouts for business. You are one of the, like you said, you've been on the bleeding edge, one of the foremost experts in the world on how to use Google Hangouts for more than just mess around with your friends. What is it that, how do you work with people? How do you work with clients? I should know more about this with you because we have cocktails and dinner and stuff like this. I know that you do work with clients one on one and their businesses and you're a very high paid consultant. But how does the average everyday person get more from you? More training on this, more consulting? Do you sell an information product as well as the one on one consulting.

Or how you make a line? Yeah, exactly. The great question, right? Yeah, I have an information product out there. It's Hangouts for Business Producers Academy. So initially that product was designed to teach people how to sell their service as a producer, which was the term that I used in the beginning for what I did for clients. Then I have a bunch of niche products coming out, like real estate podcasters, health practitioners, authors, a bunch of smaller niche products that are coming out probably, hopefully in the next two weeks. And then I do the one on one consulting as well.