Brad CostanzoEntrepreneur, AI & Innovation Strategiest

How Marisa Murgatroyd Helps Online Course Creators Get More Engagement And Success

Name: How Marisa Murgatroyd Helps Online Course Creators Get More Engagement And Success
Uploaded: 2019-10-01T15:25:19+00:00
Duration: 31 s
Channel: Brad Costanzo
Description: This short YouTube excerpt (from a video titled "How Marisa Murgatroyd Helps Online Course Creators Get More Engagement And Success") presents a…

1 Oct 2019 · 1 min

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This short YouTube excerpt (from a video titled "How Marisa Murgatroyd Helps Online Course Creators Get More Engagement And Success") presents a speaker's argument that the most important moment in a customer relationship is immediately after purchase, not the purchase itself. The speaker introduces the concept of "constant wins": designing every interaction so customers feel they are progressing toward the promised outcome, thereby improving engagement and satisfaction for online course creators.

Chapters

So a lot of people talk about basically, that the most important moment in your relationship with your customer is a moment that they buy. And I actually don't believe that that's the case. I believe the most important moment is the moment right after they buy and what you do to either move towards the expectations that have been set and help deliver on the promise or not. And so there's another experience that I call constant wins, which is creating something that every single time someone engages with you, they feel like they're winning. They feel like they're moving forward towards that overall mission.