Brad Costanzo shows how to generate LinkedIn leads by building authority through value, not pitches. Create communities, make introductions, and connect people so prospects come to you instead of you chasing them.
Chapters
And when you're the authority, you're in a position where your prospects want to get to know you more than you want to even get to know them. You have more value or they have more value from having a relationship with you than you have value from having a relationship with them. And so I always think to myself, how can I kind of turn the table on my market? And people don't mind, by the way, because all you're doing is you're just creating more value outside of what you sell. Sometimes all people want is for you just to connect people to each other. So just by creating a community, all of a sudden you're positioning yourself as an authority, and people love you for it because you've connected a community of people.