Brad Costanzo walks through Writer Cartel, a content service that vets writers through a graduation process. He shows the ordering dashboard, pricing tiers, content types, and add-ons like rush delivery and image packs, then explains how to place an order.
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2016-11-17
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Hey, this is Brad Costanzo from Costanzo Marketing Group and I am going to share with you a very cool little walkthrough of a secret weapon that I've got for some of my content needs for both myself and my clients. And I wanted to give a shout out to RyderCartel.com because they've been great at what they do and they've got a really cool website, they've got a fun process for getting your content written. So if you go to Ryder Cartel, you can take a look at their website and you can see what kind of makes it so cool. You can see that here's their secret formula, which I'll just show you really quickly, which I think is neat because with most companies who have writers, you don't really know what you're getting. You're getting any Tom, Dick and Harry who can, you know, thinks they can piece together a few paragraphs, but oftentimes you get something that you're not really happy with. So here's what's really cool about Writer Cartel. They are direct response writers and content writers and they get it. So they have this entire process that the writer submits their application, they review it, they do a paid sample, a final review, they give them direct response training to understand what direct response marketing really is. And that's really important because sometimes you need a call to action and not just an informative SEO based article. They do a deep skills assessment, they finally approve them and then they graduate. And it's not until they graduate that you get access to these, you know, or that these writers get access to you as a client. So this is what's really cool. So you can sign up. And once you sign up, you get, you're in this dashboard, by the way. You sign up for free and you just register and then you come to this cool little dashboard in here and it's really easy. But let's watch. I'm going to take you through creating an order and what that looks like. So you come here and I'm just as a sample, like what kind of content do you want? SEO General Blog Post Authority. Let's just do that. Now. You'll see here it starts down at $5 because of this. If I increase this to, let's just say it's a thousand word article, right? So that's 50 bucks. Let's see if it changes. If I just want an SEO based article. Yep, change down to 30 bucks. Because obviously the type of writing is different. Is it a product review? Look at all of this website Copies or press release. So for press release looks like it's about the same. So let's just going to go to a general blog post here. Alright, now we've dropped down to $40 minimum word count. How many do you need? One, two. You know, so if I do, if one was 42 is 80. Okay, so brief project description, that's required. So I put it here. Now do I have a writer request? No preference. Maybe Austin has written my letters in the past. I want Austin again. But otherwise I put in my keyword one and whatever my density, I want keyword two. I'm just putting numbers in. I don't even know what the best practices are for that. Any additional information, if I want to upload things, I put it here. Otherwise I click next and I jump over here to even more information. Okay, what's my objective? Inform and educate. Motivate the purchase. Engage, entertain. Let's have a motivated to purchase does not add any price. Writing style, serious, informal, satirical point of view. First person things dimension stuff things to avoid things hit next. Now who's my exist? You know, who's my target? This is really cool. You can tell when they're doing this. They understand, get response. So I go to prospective customers, audience, basic knowledge, women, teens. Okay, I can actually do multiple. And I click additional comments right here and I click next. Now look, what else do I want? Subheaders. I want YouTube videos, other stuff, Google images, rush delivery content strategy session. You want that? Let's see if it adds anything to it. 30. Yep, it does add, but it should because I'm asking for their time. Add on optimized format, publish directly to my blog with two to three premium royalty free stock photos. Let's see what that adds. Okay, ads are just 10 bucks and if I want even more, let's say I want 20 to 30 photos, adds a little bit more. Now I submit the order and then it'll take me to pay for it, etc. Etc. But anyway, Ryder Cartel is a really cool place and I have used them. I can attest to their quality and I can attest to their professionalism and I've used a lot of their competitors as well and I haven't been super thrilled with them. So if this is helpful, go check them out. I'm not getting anything for referring them to you. I just think they do a good job and they should be known that is it. If you have any questions, feel free to email me and you can even subscribe to my podcast baconwrappedbusiness.com or email me at askbradaconrappedbusiness.com com and I'm happy to fill you in on more tips, tools, tricks and things like this as well. Talk to you soon.
