Jordan Harbinger Reveals the Art of Charm and Podcasting Success Secrets

How do you make business problems disappear? Wrap them in bacon for business owners, marketing execs, and anyone trying to grow your business, pump your profits and make more while doing less. Welcome to Bacon Wrapped Business with Brad Costanzo. Sizzling hot business advice guaranteed to make you fat profits. Every week, our chefs will serve you proven recipes for ramping up your revenue. Now, here's your host, Brad Costanzo.

Hey there. This is Brad Costanzo, as the jingle just told you. And welcome to Bacon Wrap Business. If this is your first time listening, I welcome you with open arms and I encourage you to check out all of the other great episodes and if you are coming back for more, thank you you even more for tuning back in, leaving those great reviews that we've been getting, sharing it with your friends, and emailing me with all of your questions and suggestions when you send those emails to askbradaconrappbusiness.com as you know, or maybe as you're finding out on this show, I like to dig into all types of business, marketing, entrepreneurial strategies, tactics, mental gymnastics, you name it. I bring on guests. I share some of the best stuff that I've done and that some of my guest hosts have done as well. And today is no different. In fact, I'm inviting in just a moment a friend of mine named Jordan, who is a very interesting guy. He's been through, he's been involved in a pretty interesting business that I know you're going to absolutely love. And especially if you're a guy and if you're a girl, you probably want to pay extra close attention to hear some of the training that these guys are getting. And it's all good stuff. But I invited Jordan on for a couple reasons. I've known him for several years. I've watched the growth of his company. I've been a big fan and a big fan of his podcast. Jordan Harbinger is the host of the Art of Charm podcast and I believe you can get to that by going to the art of charmpodcast.com if I'm not mistaken. I'll ask Jordan here in just a second. But, but I don't really know where we're going to take this. We're a couple of friends who've got a lot in common and I'm going to get inside his brain, find out all of the great stuff he's been doing, some of the new changes that he's made to his business, and especially dig into some of the podcast topics that he's gone through. If you haven't listened to it. I highly suggest you do. And without any further ado, let me go ahead and unmute him. Hey, Jordan, Are you with me, buddy?

I am with you. Thank you for the intro.

Oh, you're quite welcome. And I'm really honored to have you on the show. I think it's going to be a good one. I'm really excited to hear some of the new things that you're up to. I've known and followed you for years, but recently it looks like you've kind of really taken off the podcast, so I want to jump in. But for those who don't know what the Art of Charm is, who've not followed Jordan Harbinger, what is the Art of Charm all about, in your words?

I mean, essentially what we do is we teach confidence and emotional intelligence. And so what that means is if you're on one end of the spectrum, a software engineer or somebody who's, and I don't mean just like nerdy guys, but guys who are like, hey, you know what? I want a better edge in this area. We can teach emotional intelligence in a way that anybody can learn and master. So a lot of guys, especially guys and especially smart guys, we have this thing in our brain where everything functions in like, a linear way and everything's got to, quote, unquote, make sense. And emotional intelligence isn't really like that. So we sort of distill that down to logical means. And the other type of guy that we see here at AOC very often is military, especially special forces and intelligence agents and guys who are in high end sales of products that cost thousands of dollars because that requires people to like and trust you. It requires a high level of human interaction, communication skill. And that's exactly what we teach at the Art of Charm as well. So it's not, you know, a lot of guys think, oh, this is just guys with their shoelaces tied together and tape on their glasses. Nothing could be further from the truth. I mean, some of the time when guys come into the class, they're looking at the roster and I'm looking at like, in fact, I look into the classroom right now from studio. There's snipers, military intelligence, guys who are wounded in action in Afghanistan, along with entrepreneurs that, you know, could buy and sell you and I both several times over if they wanted to. So it's really an interesting crew.

Yeah, it really is. I, I remember when you sent me over some of the information on the things you're doing because you've got normal classes for, you know, your everyday Joe who's just, you know, I guess it's everybody from the completely socially awkward who are trying to get a handle on their social life and have, you know, feel normal once and for all. Two guys who realize that they want to take their, you know, their life to the next level, whether it's with dating or interpersonal relationships or business. But then you have this entire other program geared, it looks like, towards military, current military or vets, people who have, you know, special training. And I'm willing to bet that there's a lot of guys who've been over, let's say they've been in Afghanistan for years and they're coming back and that's. That can't be the easiest thing in the world to do is re. Enter the, you know, society after being over there fighting wars for us. So. Am I right?

Yeah. You help a lot of guys. They need help readjusting and it's, it's not like, oh, you're so weird. You know, you need. There's a lot of guys that spent years blowing things up, shooting people or just being around stuff like that, and other people were doing it around them. And I know a lot of, I know a lot of folks that, that came back from Afghanistan, men and women that weren't in combat directly, but still have PTSD as a result, which it's hard for us as civilians to understand how this works.

I can't imagine. I was about a couple of weeks ago, I was out playing paintball with some friends and I was ducking behind one of these little, you know, one of these little obstacles and the paintballs were shooting over my head and I just had time kind of slowed down. I had this profound sense of respect for the guys who were out there actually doing this with real bullets, with their life on the line and realizing how big of a wuss I would imagine I would be if those were real bullets, but was scared enough of the paintballs. And I just imagine it's that times infinity for what these guys have to go through. And then they go from that experience to stepping back into society and just being, hey, you know, get back in there, deal with, deal with shitty co workers, deal with people who are, you know, everyday normal folks. When you've been over there fighting for your life, putting it on the line and there has to be some crazy adjustment that goes on.

There are, yeah. And it's, it's, it's strange because for us, we don't necessarily get why, but it's. People will have weird things that you think wouldn't make them angry or, or trip them out a little bit. And it's like, it's not like they don't know any better. I mean, there's things that people do and you go, why did you just do that? And they're like, I, I don't know, you know, and you're thinking, what a weird thing to have done. And it's not just corrective though. I mean, any champion gets coaching. And that's another thing I think the average guy doesn't quite understand is like a lot of people, well, anybody who's really good at anything will always get have coaches. Any professional athlete, all the entrepreneurs that you know that are making money have coaches, you know, and it's funny because a lot of people are like, oh, I don't need that, you know, I don't need that. I don't, that's stupid. Or like, I don't, I have guys that need that, or I would have needed that a few years ago. And I'm just thinking people who think that they don't need coaching or need help in certain areas, it's like needed the most. Yeah, they're the guys that need it the most.

Yeah. I mean, I've got coaches to this day. I'm, I'm constantly paying for new mentors. I'll have a coach. Sometimes I work with them for a year, sometimes I work with them for a month. But I'm a big fan of paying for advice. I do it all the time. And I highly credit that to being one of the reasons I'm successful, whether it's in person coaching or just having somebody to call on when I need some business advice or even, you know, lifestyle, personal advice. I mean, I don't think of it as like a psychologist, but sometimes my business coach is a psychologist for me and helps me be much more well rounded. And all of my friends who are really high performers as well, some of them much, much higher than myself, every single one of them that I know has mentors and coaching that they've invested in. So big fan of it. And I also really like how I imagine that most people hear what you do and they think that you're just teaching guys how to pick up women. And that to me, that I believe that that's a byproduct of everything else that you teach the art of charm. Because when you are charming, you get more business opportunities, you get more opportunities in romance, you get more opportunities with friends. And it's, it is a lost art, quite honestly. And I Think it's great what you've been doing. How long have you been operating the Art of Charm?

Eight years and change. Almost eight years, I should say, actually.

You ain't no rookie, are you?

No. And you know, it's, it's interesting because going back to sort of like, who needs coaching, who wants coaching, it's really, I'm always looking for an edge. And that's, that's another reason why these like Special Forces guys and things like that are really keen on us. Because those are guys that go, wait a second, there's something that might get me 1 to 5% ahead of where I am now. I need that tool. And, and you get these guys who sell things for a living and they're like, wait a minute, there's a skill set for getting people to like and trust me, okay? That's my whole business. I need that. Even if it, because think about it. If, if those guys, quote unquote, already knew everything that they Learned except for 1%, if they already knew 99% of what we teach at AOC, which is unlikely, right? And, and they got a 1% upgrade of their, of their rate of, of closing, right? And say these guys are already making 1, 2, 3, $4,000, $100,000 a year. A 1% increase is thousand tens of thousands of dollars over the next several years and millions over the course of your career in exchange for the training. That's already fun anyway, right? So it's like, it's kind of a no brainer. And when people are like, oh yeah, I don't have time, or oh yeah, I can't afford that. It just kind of, it used to bug me, but now I realize it's like, oh, you, by virtue of kind of not getting it, you screen yourself out and there's more room for people to get it. Because, you know, it's like going to somebody at the gym, you know, people go, oh, I don't need this, I don't. You don't need it either. And it's like going up to somebody at the gym or outside a gym who's really fit and be like, man, you've already got a six pack. Why are you going to the gym? And they're looking at you like, huh, did you just really say that?

Yeah. You don't get it?

Yeah, it's like I got this from going here every day. Not, you know, and it's a lot of people just, they just don't get that. They don't understand how, how this process works and that, that Makes sense. I understand that because I used to be like. I remember when I first saw some of the dating stuff years ago that I was like, what kind of losers are looking at this dating stuff online? What a bunch of dorks. And I remember downloading one out of, like, curiosity because I kept seeing it on the BitTorrent thing where I was stealing all my other media, right? And. And I was, I looked at it and I was like, wait, this is genius. You know, and I. And I consumed all of it. And I mean, it was just like, this is old school stuff too. That was like, pick up E Dating, you know, whatever, Eben Pagan marketing stuff. And I was like, oh my God, this is potentially life changing. And so I understand when people think that. But I realized looking back then, I was like, what kind of losers need that? And then I look at my life back then and I'm like, oh my God, did I need that?

Yeah, yeah, absolutely. And what's really funny is the world of business and the world of romance, especially as a guy, when it goes to, we'll use the word, picking up chicks is not that different than picking up checks. I mean, there's so many, there's so many parallels between the entire game of romance and meeting a woman and getting her to charming her and getting her to like you and go out on a date and, you know, take it to the next level and the next level. And there's so many parallels between that and the world of business. Whether if you're in sales especially, but if you're in any type of business, you have to identify who is your ideal customer, who is your, you know, what are their, what are their traits, what do they want? How do you fulfill that? How do you deliver it in a way that they like and trust you in order to give you their money? Which is the same, I guess, parallel as, you know, a woman deciding to give you her body. I've noticed that a lot of folks in this industry, the dating advice industry, which a lot of my listeners know that I used to have a business in this as well. There's just a lot of similarities. And if you get really good at one, like with women, you can get really good and even better with business. And the two are so intrinsically linked.

They really are. And that's the thing is we don't necessarily sell straight up dating advice only, which everybody knows and everybody does see the parallel. But here's the thing. If I say, hey guys, we are going to help you network and create relationships that are going to Last the rest of your life and help you make more money moving forward. There's a certain percentage of guys that are going to be like, awesome. And there's an even larger percentage of guys that are going to be like, eh, that's for old people. I'm looking for entertainment when I listen to podcasts, or I'm looking for something a little bit lighter or I don't really need that because reason why this doesn't work in my industry, which just shows that they don't really understand the game being played around them. And then. But then if you say, hey, guys, this is going to help you meet and attract women, and you're going to be able to apply it to current relationships that you're already in. If you're married or in a relationship, people are like, hang on, I'm going to go get a notebook. And I want everything that you have right now in my brain. So it's. We call it hiding the broccoli, because in order to get a little kid to eat broccoli, you don't go, hey, listen to me now. This is really good for you, and it's going to help you become big and strong. You've heard, you've heard adults say that. And the kid's like, no, because he looks like. Takes one bite of this and goes, this is crap. I don't want it. So you got to hide the broccoli. You take Cheese Whiz, you put it in the microwave for 10 seconds, you dump it all over that bitch, and then he's inhaling the broccoli. Can't get enough.

Oh, yeah, it's so true. I've said this for a long time, especially anybody who's listening who is been in the information marketing world of anything like this, you understand that a lot of times you have to sell people what they think they want, but then give them what they need. You know, hey, you. You think you just want to go out and then learn how to pick up girls, you really need to actually become a much better man. And that just becomes a byproduct that you're happy with everything else. And I. But I think that's great. What you guys like, your curriculum, what you teach, the holistic side of it. Now I want to talk, you know, talk about transforming men. Let's talk about how you kind of transformed a lot of the things you've done with your podcast. I know you. You've been, you've been podcasting and. Or I think didn't you do you or didn't you have a radio show on satellite, like Sirius or something?

Yeah, had a serious XM show for three and a half years.

That's what I thought. Yeah. Are you still doing that or are you now just purely podcasting?

We just podcast. Honestly, the satellite audience. Unless you're Howard Stern, Opie and Anthony, it's really not that good.

Because I wouldn't think so.

Think about it, you know, like, you're looking at people who probably can't stream stuff because for one reason or another. And like, no offense, but it's usually dudes who live in super rural areas or like northern Canada or truck drivers. And not that there's anything wrong with that, but it's a pretty damn limited audience. If you look at urban people who live in urban areas that are, you know, looking to, that are making, you know, 100 plus thousand dollars a year doing an engineering job or a finance job or anything like that, or anybody that just works in a city, they've got Internet, so they're not listening to satellite radio. Because why would you pay $25 for satellite radio when you have everything you want for free on the web? Unless you're listening to Howard Stern, which means you're not listening to anybody else because he's on 24. 7. Right? So it doesn't matter.

Right.

And. And so there's just no market for it. It's dying. And once the, the final nail in the coffin, if you have Sirius XM stock, sell that shit now. Because the final nail in the coffin is going to be when? Which is literally like next year and the year after when, right? CarPlay, which I already know as a podcaster with a partnership at Apple, I already know what's up with that. I'm already like, I already created the feature that's going to show up on your dashboard. The art's done, the page is done. I already made it, so I know it's happening. It's not speculation, it's not futurizing. I created the product already.

Okay, Lucy, you got some explaining to do. Tell me some of this good stuff for PI. You're amazing, podcaster. I want to dive into some of the content, but I really want to hear about this for very, very personal reasons. As everybody knows, I'm podcasting. You have got one of the top shows out there. Tell me what's going on. If people don't know what CarPlay is, this is, you know, Apple's version of their, you know, your in dash radio. But it's almost like having an iPhone attached to Your car where you can all of your media streamed and if it's on your phone, et cetera, it's going to be amazing. I've seen some of the demos, but it sounds like you have maybe seen more than the general public. What can you share that is kind of coming down the pipe to making me excited.

Sure. So the companies that are spearheading that initiative, essentially, they already have their features set up. I mean if you're a featured partner with Apple or like you know, any of the other big podcast, Stitcher, tune in all those guys, they're already, they've created the interface already. It's already being demoed in new vehicles. It's just like a 4G touchscreen that goes in your car and runs either, I believe, iOS, whatever or Android and depending on the make and model of the car. And it runs Pandora, it runs Spotify, it runs Stitcher, it runs Tunein, it runs whatever iTunes, light or whatever they're gonna end up calling that. I don't know if they have it know yet. And so you're going to have that in the vehicle. It's going to be right on your dash like some vehicles have now where you control the AC or where the radio would be. In fact, I believe it's either next year or the year after. They're making plenty of models that just don't have radios because nobody gives a crap anymore. So just not using that stuff. And so they asked us, they asked us for like custom art and you know, things that are going to fit certain dimensions and there's these sort of HTML5 players that are, you know, low processor consumption that run on different types of players that don't require a lot of plug in or any kind of crappy install so that they can navigate right on the screen and just push play and boom, there's your latest episode. So like that's already happening. So satellite radio, yeah, it's toast, but we totally digressed. So no, I don't do that show anymore and I don't really. I love doing live radio. It was fun, but it was fun because you're interacting in real time with fans and listeners. But like after that sort of quote unquote wears off, you know, you're good.

Yeah. So is there going to be many changes coming down the pipeline for normal podcasting? Like if I know, you know, to be an Apple, like a, I forget what you called it, like a premier partner or something like that. You have to have a. Just a really big successful show like you do and mine will be before long. As of right now, it's been just live about a month. But are there any things that current or future podcasters should take note of to prepare for that prior to, like anything, you know, should I be doing anything different with my podcast?

Sure.

I mean, when that comes to play.

It'S hard to say, but I would say yeah, obviously, first of all, you know, if you can avoid it, I don't, I don't do this, but if you can avoid it, probably make it not explicit because people might be able to filter by that and. Well, they should be able to filter by that because they're gonna have kids in the car. And so shows like mine, where I don't really worry about what said in the subject matter is adult, those are going to be filtered in or out, you know, and so, yeah, there's that. I would say also, you know, and again, I don't do this. A lot of people record video. Here's the problem. It's freaking boring to record two people talking on a webcam. Some people swear by it. I still put my shows up on YouTube, but I do the audio only. But some people are like, oh, I'll have this up. It doesn't really do much to have two people talking on a webcam, but in the future, nobody's just going to have the audio only. But, well, very few people are going to supposedly have that. And you'll be able to switch dynamically between the video and the audio feed. So having nothing on the video portion isn't really the best strategy. But I'm not about to go and have a whole production crew to produce cool videos for each show that I do. It's impossible and it's too expensive and honestly, it doesn't serve that big of a market right now. The other thing is, though, honestly, have good branding and don't do stupid stuff like a lot of these dating knuckleheads did back in the day where they were like, here's an outrageous promise. You're never going to reproduce if you don't buy this product. Doing stuff like that pretty much ensures like. And you know what I'm talking about, right? Like all these.

Unfortunately, if they do, yeah, they over.

Promise and under deliver. Those guys will never be partners because all they're doing is market, market, market. So when they go up to Apple and they're like, hey, I'd love to be a partner with you guys, Apple does a quick Google search and goes, hell no. Go fly a kite. Crawl back into the hole you came from and Never talk to us again. Because it's brand toxic for Apple. We're about as edgy as they get. And we're not that edgy. You know, we try to. We provide great content, but. And we might use profanity here and there, but we're not something where Apple's gonna go, hey, let's not touch that with stolen. You know, with a stolen. You know what? Because it's dangerous for them to do that same thing with any of the other partners. If they're like, look at our featured partners. And someone goes, great, I'd love to invest in this company. What's this? And someone's like, f bomb, dirty word, obscene thing. They're like, that's what you're putting in my car with my kids. No way. So.

Good point. So I might have to start. I might have to start bleeping some of my out.

Yeah, I, I honestly, I don't think it's the profanity that does it as much as, you know, the context. Yeah, the context. And also just the idea where people are constantly, like I said, over promise and under deliver. Keep the focus on content and not marketing. And I think a lot of podcasts, they're either totally garbage because the content's crap and the host is not good at his job, which is totally fine. It took me, I feel like I just started to figure out podcasting, and I've been doing it for seven and a half years, so it takes a while to get good at that. And then there's other guys that are good content producers, but they're good at it because they're marketers. That's what they do for a living. So all they produce is. I'd love to tell you the secret, Brad, but you can go get it for free at my website@theartofcharm.com Brad Jordan. Buy this right now.