A short interview-style YouTube excerpt where Mike Filaime explains psychological framing—how presenting information (words, colors, videos) alters perception—using simple everyday examples (weather phrasing; eating after a workout). He connects the concept to marketing, describing how he and a partner reframed a product (Traffic Genesis) using a pattern-interrupt / incongruent juxtaposition to stand out among other "traffic" products.
Chapters
All these little things that work in the human mind to me, is fascinating, and I study that more than anything. And just to give some ideas about the way that the human mind works based on the frame that you. That you put before something when you say it. For instance, the simple way to say it is if somebody says, it's raining, it's sunny today, but it's gonna rain tomorrow, people will say, oh, yeah, that's too bad. We're framing that with a negative outlook. If I say the same exact thing and I say, it's gonna rain tomorrow, but it's sunny today, that will change your attitude to be like, yeah, so let's take advantage of today. Right? So another example of that is if we take a look at somebody eating. If I say, hey, Brad, I just saw you over at. Over at fit. Great workout. I'm going to go over to Hodad's and I'm going to get a double bacon cheeseburger and fries and some of that orange sauce. You're going to be like, dude, why would you do that? You just worked out. Yeah. You know, right. But there was a certain amount of calories I burnt off, and a certain amount of calories I'm going to. I'm going to go put into my body. It's the same exact math. If I say to you, brad, I just ate it at Hodad's, man. Now I'm gonna go to fit. Now I'm gonna go to fit and burn it off. You're gonna be high five, brother. Right? the end of the day, they're the same. The same amount of math went in and calories in and calories out. Right? So if we. We can sometimes understand that that's simply a frame that's put around something that can change people's perspective. We can do it with words, we can do it with colors. We can do it with videos. They do it to us at the movie theaters. Give me an example how you've used framing similar to this in your marketing. It's the biggest thing that Andy and I struggle with before we start a product. For instance, for Traffic Genesis, everybody's talking traffic. So we didn't want to be just another Traffic product. We needed to change. We needed to change their thinking by introducing a new frame. And it was an. It was what. What's called the. You know, a pattern interrupt or an incongruent juxtaposition. And it's.
