Read These Books While You're Stuck In Your House

All right, let's do this. What's up folks? Anything new going out there in the world? Any anything I should know about that's happened? In fact, I actually just was on the interwebs and I saw that Jared Leto, the actor was in a, he was like assignment retreat for like 12 days. And he just got out of it a couple days ago and he was like, whoa, what the hell just happened? Anyway, hey, I played playing around with something here. I wanted to have a little bit of fun. And as I said in the description of this, I am going to give you guys a little bit of book love today. Shit is tough all over and things are hard. And I know that it is super hard to be pulled away from the phone and the interwebs and figuring out what the hell, you know, like, is this going to be worse, is it going to be better, whatever. And it's really easy to just completely, completely get lost in the news. And instead of that, in times like this, I like to turn to books and I like to turn to books that I love. And whether it's a new book or books that I've kind of read in the past, I love diving in and just occupying my brain with healthy food. By the way, speaking of healthy food, definitely not eating healthy right now. I got so much processed non perishable crap in the kitchen, every time I walk by it, I kind of want to grab something. I think I understand why all that toilet paper is going to be for. But brain food is a different story. So today what I've done. And by the way, if you see this, I gave a little bit of blood today. They are in need of blood. So I went and donated. But today I'm going to go over a handful of books that have been really important to me. They've been eye openers, they've been really game changing, either educational, inspirational, motivational. But I don't make book recommendations lightly. And those of you who have followed me know that when I make book recommendations, it's usually pretty, pretty damn good. All right, so today I am playing around with this Streamyard software here. So I'm going to play with it. I'm going to try to share my screen. I'm going to go over a couple of the books that I recommend. The first one I actually don't need to share a screen for, but it is probably a really good one right now for everybody. This is my very good friend, Love, this guy, this author, Kamal Ravikant. It's called Love yourself like your life depends on it now this one here, this is the uncorrected proof, not for sale. And by the way, throw a comment in here if you've read this book. This book came out several years ago and Kamal just updated it and it is a remarkable, remarkable piece of writing. It is one of the most got like authentic soul pouring out stories about how Kamal, who is very successful venture capitalist, angel investor, Silicon Valley guy, and in it he had a, you know, he had a really big crash and he had a lot of, he had a lot of problems and faced severe depression. And in it he describes the way that he got out of it and it was really by understanding what it means to love yourself. And you know, these day and age, there's a lot of stuff going on out there. There's a lot of things to be upset about and a lot of things that you just kind of want pull your hair out over. And a lot of us don't really think about what it means to love yourself. And in it he gives it some very, some very, what do you call it, simple like mantra, which is I love myself. I love myself. I love myself. And that sounds so simple and almost like comically like what are you talking about? But it's amazing what happens when you understand how you would treat yourself if you really truly did love yourself. And in it he gives stories after story after story about why it's so important and what you need to do in order to lift yourself up. And in a time like this, when shit is bad and ugly, this is an amazing way to recenter yourself on the most important person in your world. And it's not your kids, it is literally you. So if you haven't gotten this, go grab it. Hey, to everybody who's commenting, George, Yes, Kamal's book is amazing. I know, by the way, that a lot of people are going to have read a lot of the books on here. I'm going to, by the way, put this. If you guys want to go, skip ahead and see some of the books that I'm going to be talking about. Another book that I want to recommend here is see how this works. All right. I'm still playing with this software, this Streamyard, so I'm not 100% on it. All right, so this is an author that I absolutely love. Follow him on social media. We've talked a couple times and love everything he writes. So several years ago, James Altucher, I know you guys have probably read him, wrote this book called Choose Yourself, Be Happy, Make Millions, Live the Dream. One of the things I love about James is just his absolute, pure, transparent, authentic writing style and how he just rips off, you know, everything and just lays himself bare. He and Kamal are very good friends and, by the way, and very kindred spirits, and I love both of their writing. One of the cool things about this book, choose Yourself in the. In the beginning, he talks about how there's never been a time more than now where it is important to choose yourself, to treat life like an entrepreneur, to not wait for somebody else to tell you that you're worthy, that you're ready, that you deserve a paycheck, et cetera. It's never been more important because of what's going on in the economy, and this is even pre pandemic. But he's also like, it's never been more possible to choose yourself and to whether that is starting a business or just being entrepreneurial in everything that you do. And he gives a lot of different examples in this book that I think it's. And I've recommended this to so many people where the big takeaway for me was, you know, don't wait for somebody else to choose you. Choose yourself. Go out there, build the skills, develop the necessary things that you need to know, build the right relationships, and get out there and carve your own way. And I just can't recommend this one highly enough. All right, so what is the next book I'm going to recommend? Let's see. This is Marketing by Seth Godin. For all my marketers out there, this is one of those books that it really elevates the entire profession of marketing and marketers. Now, I think it may have been Seth who also said all marketers are liars. I don't remember if that was him or comment, if you. You can correct me here, but a lot of times marketers get bad names and advertisers in the entire industry for making people buy things they don't want to buy and lying and et cetera. We've all seen it. There's a lot of, you know, unethical marketers out there. This book really lays the groundwork for what marketing really is, and it holds all of us up to a higher standard. And, you know, one of the. One of the core concepts in here that'll make a lot more sense when you read the book is finding your pocket of people that you know where you can have this. God, I'm not explaining this well, but he says people like us do things like this, and it's about tribe building and it's about understanding that if you have customers, if you have clients, if you have people who are like you, it's to instill this spirit that, hey, look, people like us, we do things like this, we buy things like this, we serve people like this, and we do things in a better way. And it's really about enlisting people into your culture and in a just a very, very, as I said, positive, uplifting way that you realize that if you know how to market, you can change the world. These are the people who typically do. Cannot recommend this book highly enough. Next one. My friend Todd Herman wrote this book and I do believe Todd is recovering. He had the, the COVID virus and flu that kicked him in the ass. And from last I've heard on the social medias, he's doing better. But, and Todd, if you're watching this, much love to you, but man, when I read this book, I absolutely fell in love with it. And I know the entire world has as it's become such a, you know, a best selling book. One of the things I liked about it is the fact that I've actually done this intuitively throughout my life. So the alter ego effect is really finding that that character, if you would this alter ego, your own form of Superman or Clark Kent that you, you can call upon the characteristics that. I'm getting tongue tied here. Let me back up. Let me give you an example. A lot of times when we need to step up and perform in a certain way, and maybe that's public speaking or maybe that's just doing what's necessary. Maybe that's making cold calls and sales calls. I've done a lot of those in my previous life. Or maybe it is just getting work done, done when we don't feel like it. It's understanding that there's a type of person that would have no problems doing what you're doing. And if you had those skill sets, if you had that personality, et cetera, obviously it would be easy. Well, this is a very proactive way to fake it till you make it. And that's not what this is about, but it's creating this alter ego that has all of the positive, powerful characteristics that, that you could call on or step into to get the job done. He mentions in the book an anecdote about how when he met Bo Jackson and he and Bo Jackson heard him speak about this and he said something to the effect of, you know, Bo Jackson never stepped, you know, never stepped onto the playing field. He's never played a down of football in his life. And I can't remember if I might be screwing this up, but I think he said it was like, the monster or somebody else. Like, Bo Jackson had his own alter ego that he called upon in order to create this. This character who could do what needed to be done in that field of play. I've done this in the past. This is funny. I hope. Hopefully, my buddy Drew Canole is watching this, but. So Drew is a big fitness guy. He owns Organifi, and we've been friends for over a decade. And I remember back about, you know, eight or nine years ago, when first time I really decided to get in really good shape. Drew. Drew gave me, you know, a plan to do this and, you know, go work out. It was funny because I'd go to the gym with Drew, and he was like a kid in the playground, and he was just so happy to be pumping weights and just getting in there, and he was just extremely excited to be in the gym. I was not. I hated everything about the gym. I would go in, and I would just kind of huff and puff and, you know, lift weights, but I was just going through the motions. And I remember going back there and thinking, okay, and this is when I wasn't working out with Drew. And I'd be like, all right, how would Drew work out? Like, how would he show up here? Or how does he show up? And would that serve me if I showed up like him? Never told him this story. Almost hope he's not watching, but there was times when I had imagined myself just going, okay, I am going to, like, close my eyes just for a second, and I'm going to step in to Into Drew's Persona. Like, I'm going to adopt his attitude when he's at the gym, and I'm going to be him for a very short period of time, and I'll be damned if it didn't work. I started to see the gym differently, I started to act differently, and I started to go after it differently because Brad wasn't working out the positive. Like, Drew was through me. And once more, he represented an extreme version of who I needed to show up as. So I used my imagination, and I jumped into it, and it worked. There's a lot of other examples, but Todd has done an amazing, amazing job of writing this book that I think all of us can use. In fact, it's one that I'm going to go back and reread. You can see up here, it says, I purchased it about a year ago. And once more, Todd, good luck recovering from COVID next book on The Bacon Rat book. Love. Hey, look. Very similar colors. Flip the Script Getting people to think your idea is their idea by Oren Clath. So a lot of you guys may know who Oren Clath is. He is the author of a book called Pitch Anything which is a bestseller. He was one of my first consulting clients way back maybe. Oh man. I want to say like eight years ago. He had just come out with Pitch Anything and he was getting a lot of success from the book and he was getting a lot of attention and he hired me to come in and help consult on how to create a, a really robust coaching program and understand how to take the stuff that is in his book into information, products and coaching, etc. And it's just a really, he's a really interesting guy and I learned a lot from working with him and on this and I just recently, I just recently read his book Flip the Script and outlined it. It is really revolutionary. If you're in sales, especially if you're pitching, if you're in marketing, et cetera, you should definitely be reading Flip the Script. And it's a lot of fun. Oren's a total, total character, especially if you've ever seen him live and in, in color. Next book. By the way, thanks for all the comments. I'm reading these as you guys are going. Adil and Aaron, Tony, Jim. All right, Love me some Keith Cunningham. So the road less stupid advice from the chairman of the board. And this is a great book for my business friends and entrepreneurial friends. One of the best things about this book is really the question prompts that he gets you to ask throughout it. And like, I'm a big believer in this that, you know, as entrepreneurs, I'm primarily a consultant and I get paid to think. And we all get paid to think, though, even at the highest levels, the CEOs, the Chairman's, the managers of a business and life gets so crazy and it gets so busy that oftentimes we forget to just stop and think strategically, ask the right questions. In fact, the, the most of the stuff that I do when I'm consulting is I just ask. I just ask questions. I ask the questions that are going to help reveal the bigger answers and in the road Less stupid. Keith has done a better job than anybody I've ever seen of just coming up with some really different perceptions and questions that we should all be asking ourselves to stop making the stupid errors. You know, you can see here he actually quotes Charlie Munger. I don't know if you can read that. It's not supposed to be easy. Anyone who finds it easy is stupid. I love that. But Charlie Munger is also known for a concept, or at least popularizing a concept or a mental model called inversion theory. So inversion theory states. Well, let me state it the way that Charlie said it, or I'll paraphrase it. He said, a lot of people think that Warren Buffett and I have done a lot of, you know, gone out of a way to be brilliant and make the right decisions. Really, we've just gone out of our way to avoid making stupid decisions and avoid losing money. And he's. He said the way he does that is with this concept called inversion theory, which is a mental model. It's been around longer than Charlie. But it's the idea that if you want to accomplish something, first step is think of all the ways that you can guarantee that you don't accomplish it. And let me give you an example. Let's just say it's. I'll use a business example if you want to, you know, most businesses want to make money, right? They want to, they want to grow their business. So that's the goal. Well, the inversion of that, if you flip that upside down is how do I, how do I guarantee that I lose money? You know, how do I lose money? That's your goal. So now think of all the ways, or at least think of three, that you could guarantee that your business is going to lose money. Well, one might be stop advertising. Another one might be make sure that, you know, don't have a usp, like be plain vanilla, say, say the same thing that all your competition is saying. And the third one would be, I don't know, never, you know, never contact your customers after they buy, you know, whatever. Well, those three things are guaranteed to probably make you lose money and fail as a business. So now the flip those back around again, invert those once more, and then just don't do those. So make sure you advertise, make sure you have a usp, and make sure you contact your customers. This is an off the top of my head example, but it's simple, right? It's like, just don't be stupid and you'll be ahead of the rest of the game. Because realistically, there's a lot of mediocrity. There's a lot of just people doing, especially in the service business, doing just terrible, terrible work. And if you just do what's expected and just don't do the stupid things, you're going to be ahead of most of them. That also Makes me think of one of my favorite George Carlin quotes, which is think about how stupid the average person is. And then realize that half of them mathematically are stupider than that. Brings me to my next book. Well, maybe I don't think that's a good segue. I don't even know what book I'm going to recommend here, but if I open up this tab, boom, talk about investing. I just mentioned Charlie Munger and Warren Buffett. Rule number one, the simple strategy for getting rich in only 15 minutes a week. And it is not a get rich quick book, it is an investing book. So Phil Towne is a New York Times best selling author. He's an amazing money manager and he's a deep value Buffet Graham style investor. And he manages a big, he personally manages a big chunk of my money through a private fund that I have an investment in. And I've been to Phil's live events, I've read his books and it's very, if you love Buffett and Munger style, like Graham Dodd style value investing, Phil is one of the best educators in the business. And you can pick his book up, you can go to, I think it's, I don't know, Rule 1 investing.com or just Google Phil Towne. But right now we are seeing unprecedented drops in the market and it is absolutely crazy, mind bogglingly crazy to watch. Now a lot of people are jumping in and buying things right now. A lot of people, myself included, are not. We're sitting back saying, okay, well I don' seen stuff like this kind of before and I don't want to just jump in, but I don't know what to do. And although I used to be a financial advisor and a stock expert, that's, you know, many moons ago and I don't even trust myself these days, but I do trust Phil. And when you understand Phil's premises around investing, you'll really get it. And it is investing for the long run, but it's making the right decisions and not chasing crazy things. But this is a time. This is a great book, but it's timely. I wanted to recommend it. As I said, I mean he's, I trust him to manage all my personal, or most of my personal money, at least the stuff that's in the market. Another book speaking of investing, maybe I did these on purpose. This has nothing to do with, well, it does have something to do with stock market, but it is a recent book and it is a really big eye opener for me. This is by a guy named Callum Lang connecting sophisticated capital with talented small business. Now Callum is also coming on my podcast Bacon Wrapped Business, which you can subscribe to on itunes or Android or Spotify. But I read this book the other day and it really, it's a very sophisticated book but it talks about roll up strategies and combining companies and rolling them up into a public company in order to take advantages there. And he does this with his partners with a model called agglomeration. I'm not going to go into it too deeply, but if you're a fan of big business, like big time business thinking with like small entrepreneurs doing very big business deals, this is a big eye opener and I absolutely loved this book. Once more I'm going to be interviewing him on my podcast on March 26th. So by the way, if you have, if you end up reading the book and have any questions you want me to ask him prior to that, because I got a bunch, shoot me an email to, you know, bradbaconratbusiness.com and I'll do that. But cannot recommend this enough. There's another book right here that I've got, Traffic Secrets. This puppy just came out. I got an advanced copy from Russell Brunson. If you're in the digital marketing game, you can see it right here. This is one of maybe three or four that he's recently done. He had.com secrets, expert secrets. I think he did SaaS secrets. I don't, I don't remember if that was him. But let me, let me do this for you. Traffic Secrets. That's also available over here on, on the website as well. The Briar costanza.com booklove but if you are, if you are looking for just a really great primer on all the different ways to drive traffic at the same time, some detail. So it's not just an overview but it's, it really goes into details. This is an incredible book. Everything Russell puts out seems to be, you know, kind of pissed me off because it's so damn good and like I actually charge a lot of money as a consultant to teach the crap that you can learn in his books for like free plus shipping right now. And as I said, big fan. This just literally just came out. There's all types of bonuses and stuff. If you just go to the brackistanzer.com booklove you'll see a link to that. There's some other books that I didn't share on my screen share but I've got, I've got my thing here so if any, anybody want Me to keep going. I see there's some watchers. I'll keep going. But let me know how you guys are liking this. Throw a comment. I can see them. And here's another one I mentioned Seth Godin in the other one. This book I've given out to several people. I just sent this to my buddy Mario recently. Love this book. It's more of a coffee table book. What to do when it's your turn and it's always your turn. Comment. If you guys have read this, I'm gonna show you inside the book here. It's not a book that you read once more. It's a coffee table book. It's not a book that you read with, you know, necessarily front to back, but you can just reach out to it and get a quick little. Thanks Allison. And get a quick little piece of inspiration. I mean, you know, there's a ton of it. It's coffee table book. But man, when I need to get fired up, if I'm trying to create something, etc, I grab this book and I, I dive into it, try to look, see what else I've got in the back here. That, man, I got so many books I could go on forever. But I want to hear from you guys. I mean, do you guys like this, this kind of concept, doing these, this book love tour? Anybody? Any books that I should be reading? Are there any things that you've really liked that have opened your mind? Let me tell you about the kind of books I love. I love books that are, as I said, really eye opening, paradigm shifting. Like, never would have thought about that. Sometimes tactical books, like the, you know, Traffic Secrets is a good example of the, like the really tactical stuff. Like I can read this, highlight it and put it to work. But then there's books like, like I mentioned in the very beginning, love yourself like your life depends on it, which, you know, you go back to it as a great reminder of. Yeah, man. Like mentally, I haven't been with it. Like, where do I. What do I need to read to kind of center myself? Let me look at my, Let me look in my Kindle here. Look at my Kindle. And once more, if you guys are seeing this, I gave blood today. Did my little donation look in here. Oh, you know, there's another book that I really like. I recommend this to a lot of people. It's called Goal Free Living. I'm gonna go here. Steven Shapiro, and he actually just came out with another book I'm reading Goal Free Living. Let me tell you about this one. How to have the life you want. Now, I don't really like the subtitle, but I really like the book. So one of the interesting things about this book for me, Goal Free Living is that, you know, as a society, as entrepreneurs, as high performers, like a lot of my friends are, we're all super focused on goals and achieving goals. And it's almost like that that's the key to happiness. And he talks about something that I've actually believed for a long time and he just put it in words, better than me, which is that, you know, it's really not. Achieving goals are not the key to happiness. In fact, if you look at a lot of studies of people who've achieved goals, the excitement lasts, you know, like, like, like this and it. And then it disappears. So in it he talks about kind of, you know, yeah, it's good to have short term goals, et cetera, but longer term goals, it should be think of a more as aspirations. And when I look back at the aspirations that I came up with several years ago, as opposed to just hard goals, there were three things. Let me go over here. Because it was blocked out, three things. One, I want to be fully engaged. Like loving what I'm doing, whatever I'm doing, I want to be fully engaged in it. And in my, I guess, flow, you could say it doesn't really matter what it is. I just, I want that to be it. I don't want to be doing work that I don't really love and enjoy. Number two for me, I want to be, I want to work with, whether it's clients, employees, partners, people. I want to surround myself with inspirational people who are doing great things and making a big difference in the world. And then three, I want to make really good money, right? Those three things. I want to be fully engaged, surrounded by amazing, inspirational people and make really good money. Now, none of those are smart goals. I mean, we've all heard about smart goals, right? Like specific measurable, action based result. I can't remember. Somebody put what the other R and the TR time based. None of them are that specific. And in fact, there's many times where I've looked back and I remember when I did this just recently, I looked back on my life and I'm like, I'll be damned. I actually achieved all my aspirations. Like I was fully engaged in everything I was doing. I looked at my client base, I was like, I'm working with people like, you know, I've got Jesse Itzler, who's one of the most amazing entrepreneurs and thought leaders and like absolutely astounding humans out there. I got Frank Shamrock. I've got other clients, like people that you want. You wouldn't know, but I could call them out. But I just got off the phone with a client today, Gene Gerkhoff, who may be watching this from Charity Miles, who's, you know, his, his free app, Charity Miles, which you can get in the App store, has raised over $3 million for charity. I look at some of the other people that I've worked with throughout my career, and I'm just like, man, I pinch myself able to not only surround myself with people like this, but, you know, heck, to make money off, you know, with some of the people who inspire me. People that I secretly probably would have paid money to work with. But it was really interesting that because I didn't set these little bitty smart goals, but I set these aspirations, I ended up, you know, achieving them. Thanks, Adil. I appreciate that, brother. But that was a. That was a book I really loved. Let me go back to what else. What else? Speaking of Jesse's book, if you guys haven't read this, was his book Living with the Seal. If you guys haven't read this, I mean, there's no way you can read this and not do like a hundred push ups immediately after reading it because you'll be, you know, so damn fired up. Anyway, I just hope you guys have been enjoying this. I've been kind of hanging out here talking for about 30 minutes. I don't know if I've bored anybody yet, but you guys can go check out the, the book club now. Alison Beerling said some of my favorites. Company of one. Oh, yeah, I've heard of that. 24 assets. Girl, I got that in my thing right here. Look at this. 24 assets. I don't know if you're still with me. That's. Can you see it? It's right here. It's actually the first book. I was just reviewing that one. It's super duper good. Oversubscribed. I haven't heard of that. 3 Hag Way. Haven't heard of that. Oh, you know what another one of my favorites is? I read this. The Third Door, who has read the Third Door. Right here by Alex Benayan? I think it is great book, really, about his quest to interview people like Bill Gates and Warren Buffett and some other folks like that. And it's just an amazing way of, you know, him just getting his foot in the door and finding the third door. Not the front, not the back, but it's just a fun, fun, fun read. I cannot recommend it highly enough if anybody who's watching this is still live, you know, leave me a comment on that. Speaking of this, like the third door concept, do you guys mind if I share an idea with you since you guys are watching this? I haven't actually kicked this off, but I've been waiting for a good time to do it. So once more, the third door is really about how to get your foot in there, meet with amazing people. So I had this idea, and this has nothing to do with a book, but since I see that there's some people watching this, I wanted to share my idea with you and find out if it is a good one and it might be about as timely as you could get. So about six months ago, I was sitting with my two business partners at the time, Joe Fear and Matt Wolf, and we were, we were. Let's just say brainstorming is a good word for it. That's a PG word for it. Brainstorming. And we. Oh yeah, and Rob, Propaganda is a great book. So I had this idea. We were talking about podcasts because they have a great podcast called Hustle and Flowchart. I have bacon wrap business. And I started to think about the way podcasts are typically done, especially interview based podcasts. Like for instance, mine, when I have somebody I want to talk to, I reach out to them, or sometimes they reach out to me. And we set up an interview. And it's not really themed around anything except really business, right? And I had this idea, let me take a drink once more. I want some feedback in the comments on this from you guys who are still watching or if you're watching the recording. And the idea was, well, what if we had a. What if there was a podcast where I interview somebody and I interview them. I pick somebody here who's, you know, watching this or just a friend. Let's say I pick up. Let's say I pick the author of this. Like, I've already had Jesse on my show, but let's say I pick Jesse and then I talk to Jesse throughout the interview and I ask him questions about his life story that relate to the people and the events that, you know, coincidentally or synchronistically created a chain reaction to where if, if that wouldn't have happened, this wouldn't have happened and then this wouldn't have happened. Like, have you ever thought back about your life and said, like, man, if I wouldn't have sat next to that person that day in that bar and he Recommended a, you know, book on a napkin or whatever. I wouldn't have read that. And then I wouldn't have discovered this. And like, we can all trace, you know, connect the dots in looking backwards, as Steve Jobs would say. We can always think about that. And it's really cool to think about our lives and tell the story in our lives as a series of chain reactions that led us to where we're at today. And it's really eye opening and fun. And so part one of three of these gimmicks of this new potential podcast that I would do would involve asking somebody's story, you know, with that theme, tell me about the people and the events that caused the chain reaction. Now, the second gimmick of this podcast would be that that guest. The only way to get on the show, the only way to be on there would be if you were referred or given the golden ticket by the previous guest. So I would ask guest 1 who would be a thought leader, somebody successful, somebody who's doing something really cool in life, that they think they would like to pass this, I guess, torch on to somebody else to be interviewed by me on this new show, which I'll tell you the name of the show in a minute and screw it, I'll tell you the name now. I actually bought the URL thechain reaction.com, so the only way to get on it. Thanks, Alison. The only way to get on it would be to have been nominated by the previous guest. Now, that's gimmick number two. So first gimmick, remember, is I'm going to ask the stories in the lens of tell me about the events and people that created a chain reaction that led you where you are today. Number two, please recommend somebody who would be amazing on the guest. Like, not your grandma, unless she's, you know, Oprah Winfrey, but she didn't have kids. So the third gimmick, and this is the one I'm not so sure about, but I think it'd be cool to have a season to where the season has a goal. Remember what I said about goals? But this would have a goal. The goal would be to interview somebody really, really hard to reach, like, I don't know, Bill Gates, Elon Musk, somebody just, you know, like really out there who doesn't, you know, who wouldn't normally give an interview to little old me, but almost like a 6 degrees of separation or 6 degrees of Kevin Bacon. I wonder how long it would be if I interviewed certain people to get to that goal. Like, so for Instance, if I did hypothetically inter interview Jesse Itzler again, I could probably get to Bill really quickly since, you know, Jesse's had dinner at Bill's house like, I don't know, a dozen times and you know, they know each other by name. But maybe that would take all the fun out of it. But I'd want to see how long it would take to get to those people. But I could kind of see how having a, a series based goal of not only are we going to tell these stories, not only are we going to pass it on, but we're going to try to get somebody big. Then I started to think, well, how would I monetize this? And I don't really know if I could besides, you know, if it gets big enough to have sponsorships. But then I started to think, well, maybe LinkedIn could be a sponsor. Right? Because it's, you know, it's. What do you call it? Whoops. How do I. Oh, there we go. Thanks, Aaron. Yeah, look, I just discovered this on this new technology I'm doing. But yeah, so that would kind of be the thing now. It just so happens that right now we're dealing with this pandemic that spreads with what a chain reaction. And this might be the perfect time to launch a book. Not a book, a podcast called the Chain Reaction. And then I started to think, I'm just giving you guys a window into my mind because I don't feel like shutting this down and finishing up my work for the day. But I started to think maybe, maybe I could have in between episodes. So in between interviews, I just want to talk about something and maybe it's my own story. Maybe I just kind of want to go off the chain. Right. So those episodes could be called off the Chain. And then the topic. Right. On my, on my podcast bacon wrap business, I used to do this more. I haven't done it so much where instead of just interviews with experts, I would have like bacon bits. And that might be like a bite sized chunk of business advice. And those might be like five or ten minute episodes. But anyway, this is one of the things I'm thinking about doing. I've been ideating on this and the only thing I, you know, there's not really, it's not really a commercial thing, but it would kind of be an artistic endeavor to, just to see where this goes. But if you're still watching this or if you're watching the recording and you're all the way through this. Yeah, Let me know if, if you think that would fly. I think it'd be kind of interesting and I think it'd be kind of fun to do. But that kind of brings me, I think, to the end of the of the Bacon Wrapped Book Love episode. First ever. But hopefully you've enjoyed it. And once more, if you're watching this, throw down a. Throw down a little comment. Let me know that like any books that you liked or let me know if you watched the whole damn thing. In fact, if you're still here and you watched the whole damn thing and listen to me, go on, shoot me a comment or a private message. I've got three of these books from my buddy Kamal Ravikant. They are not for sale. I've given away a whole bunch of them, but I will mail you one, assuming that the mail office post office is not completely shut down and quarantined in the zombie apocalypse. And I'll send you one, especially if you've watched the whole damn thing. You're on the honor system here, but much love to all of you. Stay sane out there, stay inside, take a deep breath and then read a good book. All right, See you guys later.