The Top 5 Ai Tools to 10X Your Profits with Mike Koenigs

So from experience, I can tell you that it would take a marketing agency approximately one month, at least a couple weeks, but probably about a month to do what I'm about to show you what this does in a matter of minutes. So it gives us an ideal avatar profile with their behavioral traits or demographics, psychographics, etc. What happens on their customer decision journey.

If they're investing $10,000, I'm going to be like, where can I find 50 or 100 grand right now? And if they're investing 100 or $150,000, there's like, where's the million dollars sitting? So I want to end today with $1 million find, but let's do some incremental stuff along the way.

Instead of taking a large amount of their time, I can only take a little bit of their time. Hey, can you review this and then sprinkle your little pixie dust on it and make it better? Yeah. That way I get the best of AI and the best of the best copywriters. And to me, that's how, like, real business owners who are serious get, you know, tremendous results.

It's my favorite time of the year. It's Margarita tree time of the year. That's what it is. This is my lime tree, and I am going to be sitting down with my good friend Brad Costanza today, and we are going to be showing you where to find an additional 50,000, $250,000, even a million dollars in your business using AI with some of our best tricks. And we are going to be enjoying some cocktails. I'll see you on the inside. Welcome to another episode of Capability Amplifier on the rocks with my good friend Brad Costanzo.

Nice to be here, Mike.

Oh, yeah, yeah. Let's begin with a little cocktail action here. So first off, this. These are some jewels from my margarita tree. And one thing I have to tell you, we've got tahin on the rims today, so you gotta rem.

You.

We have to coach each other just in case I got stuff on my lips. You gotta let me know if I got sight on the lips.

I'm not saying a word. I look better than you.

I know.

By the way, I love that, you know, money. They say money doesn't grow on trees, but margaritas obviously do.

Oh, I love a good margarita. All right, well, let's. Let's, let's do a little pour here. So Vivian just made these for us, and I guarantee you they're gonna be good. This is a fine, skinny margarita.

Yeah, it better be.

Okay, just hold on. We got enough for a couple each. And first of all, my friend, cheers. Thanks for doing this.

Thanks for having me.

And salute. All right, let's have it.

Try it out.

Thanks.

A good opportunity for a spit take. It would have made for good tv, but that was really good.

Good. It's a. It's tasty Margarita. All right.

This is the beginning of the show. We make no claims where this may end up.

Yeah, yeah.

At the end.

No, she. I'll tell you what, she did make them nice and stiff. I was watching her with the pour. We have some very, very nice Don Julio in here today. So, I mean, it's. It's such good tequila. It's almost too good for margaritas, but what the hell, right? So we have a big promise that we're going to make today. And first of all, I think the promise that I wanted to make up front and I challenged Brad to today is where you can find 50,000, $250,000, even a million dollars in your business and where you can find it using AI. So my challenge to Brad was we're going to show you some really, really cool tools and techniques and mindsets that we use when we're advising and consulting and working with business owners. This comes from most recently, Brad and I spoke at a YPO event at Beverly Hills@tensnisChannel.com Seriously, one of the coolest places I've ever been.

Yeah, I thought your studio was pretty cool. I walked into the tennis chann. No, no, they got you beat. Oh, my God.

We programmed seven monitors while we were there. It was over the top. And one other little setup here, a previous episode we did with Tom Lombat is called the top five AI Shortcuts to reclaim a day a Week. If you haven't watched that, definitely watch that as well. There's some really, really good techniques. These are those little things that we demonstrated our top and favorite tools. I use these things every single day. I know you do too, Brad, but maybe just to get the things rolling here, why don't you talk a little bit about what you learned, what you thought about when we were preparing today. I'm gonna put you on the spot, of course, do it, because you were just trying out a whole bunch of stuff. Some of it didn't work. You know, that's iteration for you. But what was your mindset getting into this today? What were you thinking about? What did you want to make sure that we walked away with? So I always like to ask that question. If we made this an 11 on a scale 1 to 10. What would you want to feel like we've accomplish or given the audience?

Well, I look at it from the audience perspective because, you know, they're spending their time and with us, I wanted them to walk away with not just, oh, that's neat, but wow, that's something I could do. That's something I need to do. I didn't even know that you could do this. And it would be something that can either. What's more, it's help. Help them save time, save money, or unlock creative resistance, productive bottlenecks. And just look at the things we are doing because we may go all over the road because AI has so many applications and it may allow them to go, oh, wow, like I didn't even think about using it in this area. And a lot of people who just dabble with AI and maybe they're dabbling with ChatGPT, they're using it for personal reasons, they're looking for recipes or they're, you know, writing little emails or little social media posts. But there are so many more things that can be done and you can really collapse time in a big way. So I think that, you know, if I was on the other side of this watching, look for things that go, oh, that's something I can use and then write it down.

All right, well, I think, you know what, I think one of the big ideas that we share and we're doing before we got going here is this whole idea of what can you do in 15 minutes that can save you an hour or two in a week. Okay. And then.

Or what used to take a week before I frame it other way that you might be able to do it in 15 minutes.

Yes.

And you don't know until you try. And then.

Yeah, yeah, we, we love to like to say fafo, which is F around and find out. And the next thing is, you know, once you figured out how to save two hours and you can build, iterate and automate, that could turn into two days. It could turn into two days a month. And like, what's an extra day worth to you? So part of what we're going to demonstrate today is we're really going to get down and dirty. We're going to demonstrate some of the GPTs. We built that one, for example. And I recently did this. I was at a JJ Virgin event, had about 80 health business owners in the room. And I opened up and we, I showed them what we call an application stack. So a few tools, gave them some scripts so they could basically do something that Would write a message or a letter, another one that would help create a presentation. So Laura, who is in the room, took a moment and she created an entire keynote presentation that she had been procrastinating. And she was 48 hours away from presenting in front of 300 doctors, medical professionals. Okay. She got it done while we were sitting there. And then I gave her an assignment. Well, she didn't do the assignment, which she wound up doing is she had just found out like a couple minutes before that a copywriter who she had been working with failed her. She had. They were already three weeks late. She had invested, I don't know, seven to $10,000 on this individual for that particular project. And it was so crappy, she couldn't even fix it. So she.

I've been there, I know how it feels.

Yeah, yeah, yeah, totally. And she wound up inside of about 20 minutes using ChatGPT that we created. So I gave her the script and we'll demonstrate that today. Wrote the equivalent of not the entire promotional campaign. But then she said, best of all, that saved her $75,000 per year.

Wow.

So she didn't need that copywriter, who is. Already had failed her. So I think those are a few of the big ideas here. But I wanna get back to, you know, let's go through the process that you and I go through when we work with someone. So we sit down and we're gonna diagnose. So let's pretend we're gonna diagnose a business owner, for example, and we're gonna figure out like, where the big opportunities are, what we're gonna search for first. And I think what we'll do is talk about, go back and forth. I'm going to ask you to demonstrate something. I'll demonstrate something, we'll show a result and then we'll also describe some of the tools we're using. And then towards the end, really just talk about the big money. Because to me, if I'm going to do something with anyone, I want to make sure they get a three to 10 times their investment back. So if they're making a $2,000 investment, I'm going to be like, where can I find 10 grand? Okay, 10 grand, like right freaking now. And then if they're investing $10,000, I'm gonna be like, where can I find 50 or 100 grand right now? And if they're investing 100 or $150,000, there's like, where's the million dollars sitting? So I want to end today with a million dollar find. But let's do some incremental stuff along the way. So I'll ask you, like, if you were going to go through, let's say you're going to be doing the diagnostic.

Yeah, sure.

What's your mindset? What is your approach? What do you want to gather, what kind of data? And then like, if you started prototyping with a founder, what would you do that would blow them away? And I'm going to ask you either just tell me the story or tell me an example of something you've recently done where you had the. Holy crap, that's amazing.

Okay, so the first thing I do, you know, everybody's got a different type of business.

Oh, just a second. We have to have a cocktail. Let's start with that.

All right, we have to have a sip.

There we go. Hello. All right, back to you, Bob. All right, so.

Every person's business is a little bit different, but all businesses are relatively the same. There's certain departments, there's certain tasks that have to be done. There's executive level tasks, there's sales, marketing, finance, operations, fulfillment, customer service, et cetera. Yep. So one of the very first things I do is I ask where are the biggest productive bottlenecks? What takes the most creative bandwidth from your team? I mean, if you are in the marketing space and primarily a very marketing driven company, it might be everything from social media posts to sales copy to content marketing, etc. And just a lot of that. But in some cases it might be very customer support heavy or it may be hr. It may be a scaling business that is going through a lot of hiring and they're spending an inordinate amount of time on job descriptions and, and applications and interviews, etc. So the first thing I try to find is where, where are the bottlenecks in your business?

Yep.

And what is the biggest headaches? Also, what's taking the most time, what's taking the most money and what's taking, you know, and where are some areas that you're just not getting the quality you want? Copywriting is a great example. Right.

That's a stupid, stupid, easy place to begin. And it's a pain in everyone's side. And I'd say without exception, they'd be like, if I just had something that could write in my voice and write a campaign for me. Because I've hired a lot of copywriters, they're flake out on me, they don't deliver. When I finally get it, it's unusable and it's harder to Fix it than it is to just start from scratch and throw it away.

Absolutely.

Yeah.

And as a marketing centric entrepreneur, for the past 20 years of my life, yep. I've been focused on the marketing side, from content and copy to social media to branding and, and design and all of that other stuff. So to me, that's really usually the first part place that I start. But for some clients it's not always. But when we focus on that, like create cloning, somebody's copywriting is, is insanely easy to do. However, it's not perfect and some clients will get, will get a little bit upset like, oh, it's not hitting it out of the park on the very first run. But you and I always talk about like one of the mindsets people have to have is it's a first draft partner.

Yep.

I think of this as the 10, 80, 10 rule. We've all heard of the 8020 rule, but it's like I'm going to set the vision, I'm going to do the first 10%. This is the, this is what I'm trying to promote, why I'm trying to promote it, some of the biggest angles or hooks that I'm trying to think of and then I'll have. Normally I would have hired a copywriter to do the 80% of the work where I come in and polish the final 10. Now I can get AI to do it in a matter of minutes. The 80% of the heavy lifting in the framework and then I come in with the final pieces. But copy is a big piece. Marketing angles, marketing strategies, thinking of new, maybe even counterintuitive ways to market my business. I built a tool in here called a marketing campaign genius. And I'm still working on it and perfecting it. But the goal was, and I can probably even showcase it, the goal was how can I take a business and give an overview of it? Here's what they do, here's who they serve, here's maybe a unique selling proposition about them in the website and have this. Create marketing angles, hooks, perfect avatar profiles, content marketing plan, ads, press releases, headlines, et cetera, just all at once so that I can take it and go, all right, this is something we can build off of.

Yeah. So you got yourself the equivalent of a first draft. Right, right, right.

So one of my, one of my biggest clients is a big marketing agency here in San Diego. And you know, whenever I saw, you know, what AI could do, I went into every single aspect and I tried to revolutionize the entire workflow so that when sitting down with a brand new client, we can get a head start. Let me see if I've got this pulled up. My little marketing campaign genius I could get.

Can I bring her up?

All right, I'm looking for it. I have so many things up at.

The moment, I'm putting it on the spot. You got it. Marketing campaign genius. So just for the record, what we're looking at right now is what's known as a GPT. So you basically use ChatGPT program this. We won't get into the exact details right now of what it is. I don't know, we could probably tear it apart in a moment. But why don't you just show us an example what you can do.

Okay, so the very first thing I'm going to do is. And once in a while, every once in a while it bugs out. But let's just see. So this is something I've programmed inside. I've got a very, very long prompt that's behind the scenes. So it says here, start with the URL or a brief product or service name and description. Okay, so I'm going to say I have a friend of mine, I take his products called Nootopia. Going to give him a. It's a nootropics like sure, smart drugs. New nootopia.com. the only thing I'm going to do is put in the URL and what this should be doing is going out and analyzing who this company is. And you can see it is starting to build out who it is. That way I, it already knows what's going on. Okay, now I could say, I'm just going to say start and see if it knows before I begin. It's going to say is there anything else about your product or service that's unique or compelling that I should be aware of? A unique selling proposition. I'm just going to say no for the case of this demonstration. So from experience I can tell you that it would take a marketing agency approximately one month, at least a couple of weeks, but probably about a month to do what I'm about to show you what this does in a matter of minutes. So continuing on with this, it understands who this customer is and it starts to give us an avatar profile, an ideal avatar profile.

So that's based upon just looking at the website. You fed it in and it grabbed all this stuff.

I could have given it a lot more information. It says is there anything else you'd like? And for the purposes of this, I said no, just do what you've got. So it gives Us an ideal avatar profile with their behavioral traits or demographics, psychographics, etc. Etc. What happens on their customer decision journey throughout the process of researching solutions. Then it gives an elevator pitch. Then it says I have to hit continue here because it only gives me a little bit. Now the next thing you're going to see is it's going to give marketing hooks. So these are ten well written headlines. Discover the brain power breakthrough. The Silicon Valley executives are whispering about personalized nootropics. You know, from fog to focus. The transformation story of a skeptic turned brain power believer. These are really good headlines. The next thing it's going to do is give us marketing copy. And this is beginner level marketing copy. But it gives a headline and introduction. It'll talk about why. This can be used for a landing page, this can be used for something else. Most importantly, this is first draft copy. So that if you're giving this to your team, your entire department, so here, this is in essence the client's brief about who they are, it's going to continue to go on. I wish this was a little bit quicker, but we've got a traffic strategy blueprint. So I programmed this to create the ideal traffic strategy. Prioritize based on what ChatGPT thinks is going to be the most effective in the marketing for it. The next thing it's going to do is come down here to the next section and I can continue to go on through it. It actually gets pretty complex. I got a sorry, not possible, it shouldn't be done. But every once in a while. What's the next section? Upselling and growing. There we go. So it says not possible. I'm like, well it is upsell suggestions. So you know one of the best ways to grow your business is to sell more things of your stuff to your people. And sometimes you don't have anything else to sell. Well, this is giving suggestions. Here's three things you can upsell or cross sell. It's going to go on I'm instead of taking the next 10 minutes to have this thing completely populated, it's going to give us Google Ads, Facebook ads, it's going to give us a video script, a 30 day email, I'm sorry, social media content calendar. It's going to give us three emails, actually five emails it will do. And landing page copy. There's probably a few other things I programmed it to do. The point is if you have a business and you're using this on your own or you're a marketing agency thinking about doing this you can jump start the entire creative process by you have this, you hand it out to the right departments and you go, now go build upon this. Make it better. Yeah. This is just one small tool that I built for personal use. But I know some of my clients have been getting a lot of, you know, really good results from it.

Right. And I'm going to just repeat what I hear here because I think the, to me, the big takeaways are you can basically sit down with any business owner and delve into their business, even do a basic. Scrape this website and give me some information and let's start building campaigns right now, get the first draft made and just start cranking from there. There. So I'm going to go through my, my process that I, I like to go through and I'll demonstrate something that basically saved a company $150,000 and made them. I got to do the math in my head 16 times. 16. Just a second here.

Big numbers.

Yeah. Yes. Well, it's worth mentioning almost a million dollars, $960,000 in two weeks. All right. And it was also a, we also found while we did this, a massive hole in their marketing process that I believe was costing them millions of dollars per year.

Oh, wow.

Yeah, yeah. And it just came down to asking a few questions. So first of all, I'll give you the, the mindset, the question. So, and these are like really basic. And again, this is very marketing focused. We'll get into a new product example shortly. But the first thing that's really easy is what can we do to increase the offer size of the product? All right. The second one is how can we create something new? I'm going to do a new product creation exercise. That'll be my second example. And then what can we sell to existing or current customers? It could be new or just reintroducing something. And the other one is reactivating past customers and then finally create a go out to all the people who haven't bought before. AI is amazing at doing this when you ask it the right questions and dialogue with the founder, which is to me, the iterative experience. So I'm going to show you a GPT that I built in a moment here. So this was the backstory on this and I'm just trying to find the best one. There's two of them. Okay, I'll show the passive income. So I'm going to show my screen. This is called the passive income 52 week email builder. Inside this, what we did is load it up a whole bunch of customer data so past their website, a bunch of content and some interviews we did. And if you look at GPT, which you of course know how to do here, here were the things we had two books, a 52 week email sequence and an interview we did nothing more than that. And then over here we created some basic prompts. Here's one. Create 52 weeks of email campaigns using the instructions provided. All the instructions that are provided here were uploaded from the data. So again, making this as real as possible, like what you do for example is you'll meet with the client, you'll say, okay, give me some work examples. You'll load this up into a custom GPT which is 100% free and then start asking it some questions and it builds it for you. Now in this particular example, which I'll show in a moment, I just want to make sure that the business name doesn't show up. Okay? And right now the ChatGPT is actually arguing me with me, but it will start building these out and I'm going to just show the results. Again, I'm doing my best not to show all of the client information, but here goes. So this is the 52 week marketing campaign and it came out with all of oops, wrong screen. There it is. These are all the emails. So it came up with all the headlines and then we loaded up the business description, these are the prompts. And so it came up with the subject, the content testimonials and then it created even more details and then we basically stacked the prompts which again is part of just working with this. And I'm going to show what the results look like. So you can see here we had 125 pages worth of copy and content this thing built, which was completely crazy. They couldn't believe it was happening. And all this happened inside of about four hours, including building this and tuning it and producing it. So you know, here's the subject line, a high line, couple of pss. And then one of the topics that people say is I want to escape the rat race. So in the interviews we had this thing in order of the major objections, started providing copy to overcome all of the objections. So like here's one, immediate cash flow possibilities. People want cash flow, that was their priority. The next one was what happens if interest rates rise. Well, that became the next subject line. And then what about safeguarding your wealth against inflation? Okay, that was another one. So basically what this thing does is based upon the biggest objections that people raise. It wrote the campaigns to overcome each one of the objections and again, the walk away was we had after about four hours, two years worth of email marketing copy done. Now I asked the client like, how much would you have paid to do that? So I'm going to ask you like if, if, if someone pays a good copywriter.

Yeah. Wow.

For two years of, of content. First of all, how long do you think that would take? I know what I think. But then how much do you think that would cost them?

2 years of content? Email content primarily. Yeah, right. You know, and if you're, and good content, that's the thing. So I mean it would take, it would take a, I believe a really good copywriter, realistically at least a couple months of working almost full time on this to do it. And, and that's rare to find unless you have your own full time copywriter. You're paying them probably a couple hundred thousand dollars a year if they're quality. But, and I actually can't even think of the last time I've hired a copywriter to do two years worth of work. It's usually, can you, can you Write like a 30 day email campaign or something of that nature?

Yeah. What would you pay for 30 days? Oh yeah. What would you buy?

I mean I paid over $20,000 for something like that.

Right, right. So basically the answer is minimum 75 grand. Closer to 150 is sort of like the price range. Here's what's important about this. Now a B minus tier, kind of like better than an executive assistant, but not much more, can actually create all of the copy and content and then a leader can proof it.

Right.

That's basically so again the time savings.

Or you hire massive same exact high end copywriter but you're giving them 5% of the work to say proof it for me, like right. That's what I actually like to do. I'd say it's, I, this allows me to still work with the top of the top experts in something. But I, instead of spending, instead of taking a large amount of their time, I can only take a little bit of their time. Hey, can you review this and then sprinkle your little pixie dust on it and make it better? Yeah. That way I get the best of AI and the best of the best copywriters. And to me that's how like real business owners who are serious get, you know, tremendous results.

Yep. So let's move on to another example which I get all the time, which is, hey, can I make AI do my customer service, my customer support or nurture my customers? And you've got two examples that you can talk about. One of us, the Ayn Rand foundation and Brian Tracy. We both are big, we both love Brian, of course, and you've been using a technology platform, but why don't you talk about it, demonstrate it and just show us how this thing works?

Yeah, absolutely, absolutely. So I'm going to bring up, I'll bring up Brian Tracy's here in just a second, but I'm going to show you the one I actually built what you're about to see. I just built this. So we've got a client called the Prometheus foundation who their entire directive of their foundation is to promote Ayn Rand's philosophy of objectivism. Right. And Ayn Rand passed away, but she's a very famous author and economic philosopher. So if you're looking at my screen right here, yep, there it is. Built this, it has been trained on. If I go.