This content was created by Brad Costanzo. This content was uploaded by Brad Costanzo. This is a YouTube episode titled "Tom Collins: The 8 Figure Business Builder on Bacon Wrapped Business" (recorded 2014-07-29). It's a podcast-style interview hosted by Brad Costanzo with guest Tom Collins. The conversation focuses on business strategy—sales funnels, optimizing customer lifetime value, direct-response and information marketing, and tactics for growing multi‑million dollar businesses.
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How do you make business problems disappear? Wrap em in bacon for business owners, marketing execs, and anyone trying to grow your business. Pump your profits and make more while doing less. Welcome to Bacon Wrapped Business with Brad Costanzo. Sizzling hot business advice guaranteed to make you fat profits. Every week, our chefs will serve you proven recipes for ramping up your revenue. Now here's your host, Brad Costanzo.
Hey.
Hey.
Welcome back to the kitchen.
This is Brad Costanzo and today we're cooking up some amazing business strategy and I've got some awesome advice, including my.
Guest, who is one of the most knowledgeable, talented marketing minds out there that I've run across. I've known him for years and he agreed to be a guest on the show today. The topic we're going to cover today.
Is, or it should be at the.
Heart of every business owner's mind and strategy. Far too often as business owners, we get caught up in just developing new clients or new customers and getting them in the door and how many new customers can we get? And then we forget about the rest of the process. We forget about the entire sales funnel, the experience. We forget about what the potential lifetime value of a customer is. And the reason that's important is because when you know that you have the ability to optimize the amount of money that a customer spends with you and increase that over time, it increases your ability to do so many more things on the front end. If you can outspend your competition on the front end, you can dominate any market you're in. The way you do that is by looking at your business holistically all the way in from the, the first time a customer gets to you to the last dollar they spend and getting them to spend more and more often.
It just so happens that today my.
Guest is Tom Collins and Tom is on the other line. I'm going to bring him in in just a second. Tom is an expert at this entire process.
In fact, he used to be the.
Vice president for about a decade and.
A half of one of the largest.
Direct response and information marketing companies in the country. He's the scenes of some of the biggest household names, information gurus from various different fields, and he has seen what very few people have seen under the hood behind the scenes and has tremendous value to share.
I'm going to bring him on right now. Tom, are you there?
Hey, Brad. Yeah, I'm here. How are you?
I'm doing fantastic. So I just introduced the folks to you and I, I want to repeat that.
I'm really honored to have you on.
The show because every time we've gotten.
Together, whether it's in Masterminds or over a beer, and I've had the opportunity to kind of dive into your brain.
And your experience and what you've been.
Able to do, I've always been amazed by the depth of knowledge you have when it comes to an entire business's sales funnel.
And I'm not talking about little businesses.
We'Re talking about multi, multimillion dollar businesses.
So today I really want to.
In the heart of the, you know, the bacon wrapped business show, I want to.
