Home-improvement entrepreneurs need three things to compete in 2025: modern brand building, self-serve sales processes that work for both customers and contractors, and performance-based pay that improves job quality and productivity.
home improvement entrepreneurs, what are they going to need to be successful in 2025 and beyond?
So one would be modern brand building is going to be really, really critical. And that's not just because I'm a brand guy. That is what sort of the research is showing. That's what a lot of the experts are saying. And that's what I'm seeing in my lived experience. So brand building, number one. Self-serve sales processes, I think number two would be a huge thing that I'm really, really into right now and seeing done very effectively to exceptional results, for the customer and the contractor. And then a third thing that I'm really keying in on right now is performance pay. There's nothing wrong with paying people hourly, but you can do this in a much more clever and thoughtful way and get more output from your people, better jobs for your customers, and just create a win-win-win-win-win scenario for everyone by being a little bit more progressive with the way that you compensate your people.
