Brian Kaskavalciyan tells contractors and small-business owners that ads, sales staff, and training waste money without a clear strategic direction. Spending on tactics produces only marginal revenue bumps. Without a defined purpose and roadmap, profits, personal freedom, and team accountability stay flat.
I've seen contractors invest in ads, salespeople, sales training, this training, that training. At the end of the day, if you aren't clear about where you're going and why you are going there, those investments might pay off. They might give you marginal increases, marginal improvements in your business. But if you don't know where you're going and why you're going there, chances are good 12 months from now you're going to be right back in the same spot. You might have a business that does a little bit more revenue, but will you be making more money? Will you be experiencing more freedom? Will you have a team that's accountable? I'm not sure.
