Brian Kaskavalciyan calls revenue a vanity metric that masks financial trouble. Profit is what funds growth and builds wealth. A company with big sales but no profit stays cash-poor no matter how impressive the business card looks.
The reason profit is more important than revenue in the long run is because revenue is just a vanity metric. It's a vanity number. You can brag about doing $5 million, $10 million, $20 million, but if there's no profit, you're broke with a big business card. Profit is what pays you, funds your growth, creates freedom, and builds wealth. Revenue looks good on paper. Profit puts money in the bank. At the end of the day, it's not about how much you sell. It's about how much you keep. That's the real scoreboard.
