Brian Kaskavalciyan explains why mobile design matters: 65-70% of web traffic comes from phones. He introduces the pinky boundary rule—put buttons and navigation at the bottom of the screen where thumbs naturally reach, not at the top. Design for mobile first, like a native app.
You know, we all have the habit of looking at our website on desktops and just saying, well, my site looks perfect on a desktop. Well, that's about 30, 35% of your total traffic. The bulk of your traffic is coming in on a cell phone device. It's even higher if you're doing radio, it's higher if you're doing TV, because who here watches TV without their cell phone in their hand? None of us. I mean, the two are synonymous. So you have to build a mobile experience in your website. Websites should look like apps because that's the familiar intuitive experience. A good website should look a lot like Facebook. If you think about your website for a minute and how you navigate your, your cell phone, if you guys were to grab your cell phone, you'd grab it like this. You'd cradle the bottom of your phone with your pinky and you would navigate with your thumb. There's actually a rule around it called the pinky boundary rule. Meaning everything at the very top of your cell phone is completely and totally unnavigable, and everything at the bottom is, is highly navigable. So build a website that looks and functions like a mobile app on a, on a cell phone device.
