Brian Kaskavalciyan argues that rising lead costs make tracking essential: you need to know which channels actually profit, not just which ones bring leads. Stop spending on tactics that don't deliver measurable results.
You know, we at our Accelerate event, at the Profit Workshop that's coming up, there's formulas to lead gen, there's formulas to sales, there's formulas to profitability, to actually making money in this business. There's a formula for getting rich from this business. But, you know, hopefully, you know, maybe I'm not doing a good job of it. Maybe I need to be a little more clear about it. But back to the question I asked you, which I knew the answer to, which was tracking. That's one of the keys, especially with lead costs going up, is it really is shocking to to me how people aren't, one, trying more and more stuff, but then two, when they are trying stuff, is to make sure that tracking mechanisms are in place so that they know if I'm spending $1,000 on this thing, is it profitable or is it not profitable?
You can't go in blind. I mean, you can't just keep throwing money at something. You have to make sure it's working and you have to drop something when it doesn't work.
