0:16

In this brief monologue, the speaker asserts that every department—events, sales, administration, and the entire company—must be invested in the events function. The core argument is that events generate leads, which drive revenue; without leads and revenue, there are no jobs, no employment, and ultimately no company. Therefore, caring about events is essential for the organization’s survival.

More from Brian

youtube.com

If Your Business Can’t Run Without You, It’s Not a Business

6mo ago
youtube.com

Ask about their thinking, not their tactics

6mo ago
youtube.com

Money always follows your self‑perception

6mo ago
youtube.com

Ads and training without direction change nothing.

7mo ago
youtube.com

You gotta make hard decisions now

7mo ago
youtube.com

Hiring salespeople? ASK THEM THIS!

7mo ago
youtube.com

Revenue will not fix it

7mo ago
youtube.com

Get Good at Selling Vision

7mo ago
youtube.com

You Gotta Stop Selling

7mo ago
youtube.com

If You Want a $20M Business, Answer This First

7mo ago
youtube.com

How to Boost Your Sales Close Rates in Home Improvement!

7mo ago
See all content