Brian KaskavalciyanCo-Founder, The Wealthy Contractor Inc. · I want to help you create more Success, Wealth and Freedom!

Get Your Sales Team to Cherish Leads

Name: Get Your Sales Team to Cherish Leads
Uploaded: 2025-09-10T20:01:59+00:00
Duration: 28 s
Channel: Brian Kaskavalciyan
Description: In this brief coaching segment, the speaker emphasizes the importance of truly integrating the sales team with the events department rather than merely…

10 Sept 2025 · 0 min

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In this brief coaching segment, the speaker emphasizes the importance of truly integrating the sales team with the events department rather than merely assigning them to staff a booth. He warns that placing salespeople at a booth can “burn” leads, but when sales reps are invested in the events process and understand the mechanics of setting appointments—even without performing the task themselves—they will value leads more, leading to higher conversion and close rates.

Mm-hmm. The other thing is when your sales team is invested into your events department, and I don't mean just have them staff your booth, please don't do that. You're gonna burn your leads. But when they are invested into the department, it's gonna help them sell more. They're gonna cherish the lead more, right? So your sales rep should also know what goes into setting an appointment without them actually doing it. Again, please don't put your salespeople in a booth ever, but they should know what it takes to set an appointment because then they're going to be more likely to close it.