A roofing business doubled repair ticket sizes and created a system to convert repair callers into new-roof customers, generating an extra $1 million in revenue. The key: walk prospects through why they need a new roof, then hand them to a dedicated sales rep.
Some of the big things we focused on was average ticket size, because the marketing has gotten a lot more expensive, just period. If you get your ticket size up though, then your cost of marketing can go down with the same amount of leads. Our ticket size, that went up. I don't know off the top of my head, but with our repair division especially, we got our, we pretty much doubled our average ticket size. And so that really helped funnel the, reduce our marketing cost as a percentage. And then on top of that, we had a lot of people that call us for repairs and then we would convert them to new roof, we built a system for that. So if their roof was, you know, 20 years old, we would, we had a process to walk them through. Just instead of saying, hey, you need a new roof, we'd walk them through our conversion process, explain to them why you need a new roof, get a different sales rep out there that could sell roofs. And I think we did around $1 million in extra business just from repairs to roofs.
