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In this video Brian Kaskavalciyan reflects on a critical error he made while scaling his home‑improvement business: financing growth with debt rather than relying on cash flow. He explains that many entrepreneurs mistakenly believe that increasing revenue will automatically generate profit, but without a sound profit model—proper pricing, clear understanding of gross margin, and accurate accounting of overhead and marketing expenses—growth can become unsustainable. Kaskavalciyan details how his lack of cash flow, reliance on debt, and mis‑priced services led to severe financial strain, illustrating the cascading problems that arise when the fundamentals of profitability are ignored.

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