Email gets 20% open rates. Text messages get 90%. Smart marketers are switching to SMS, asking for phone numbers at checkout with a discount incentive. The real question: what parts of your sales funnel can you make self-serve?
So these guys, they on their website, one of the first things that they would do, there'd be a pop-up within about 15 seconds that's trying to capture your phone number. They don't even ask for emails anymore. For 15% off your first order, give us your phone number. Why do they do that? Because they know that open rates on texts are somewhere, it's like 90%, and the click-through rates are like way higher than email. I'm not saying email is dead, I'm just saying the most sophisticated marketers in the world are really, really tapping into this text thing, and I think contractors can too. So you're gonna have to make this make sense for your business. If you're doing interior models. I don't think the technology is there yet to see inside the walls and understand the shape of the space. But what can you— what part of your sales process can you make self-serve? What friction can you remove?
