Brian KaskavalciyanCo-Founder, The Wealthy Contractor Inc. · I want to help you create more Success, Wealth and Freedom!

Is It Time to Rethink Your Digital Marketing Strategy?

Name: Is It Time to Rethink Your Digital Marketing Strategy?
Uploaded: 2024-08-07T12:00:56+00:00
Duration: 54 s
Channel: Brian Kaskavalciyan
Description: In this segment, the speaker advocates for a blended, ego‑free approach to digital marketing, urging marketers to move beyond the obsession with being…

7 Aug 2024 · 1 min

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In this segment, the speaker advocates for a blended, ego‑free approach to digital marketing, urging marketers to move beyond the obsession with being the #1 ranked result. Citing experience with a long‑time colleague Natalie, he explains that the #2 position often yields comparable lead volume at a significantly lower cost. He recommends efficient campaign rollout—avoiding front‑loading the entire budget in the first month—and emphasizes the importance of identifying opportunities within search through systematic testing of keywords, ad copy, and conversion tactics rather than employing a broad, wasteful “shotgun” spend. The overall message is to prioritize strategic efficiency and data‑driven optimization over sheer spending.

Chapters

So when you look at your digital marketing initiatives, you need to look at them in kind of a blended sense, and we have to remove all of our own thought, all of our own ego, where we want to be ranked and where the position of all of it is. And I'll give kind of two examples of that. The first would be a paid example, and Natalie and I have worked together a very long time, and you have a lot of business owners that are like, I want to be in the number one position no matter what. That's where it's absolutely got to be in the number one spot. Well, in many cases, the number two spot will deliver you the same or almost the same amount of leads at a notably lower cost. So you to look at your campaigns and be efficient with how you roll your campaigns out. You don't necessarily have to step into spending all of your budget in month 1. You look for opportunities within search to identify keywords, ad copy, conversion strategies that ultimately work better rather than just taking kind of a large shotgun approach or a bully approach to it and pouring more cash into it than you need to.