Brian KaskavalciyanCo-Founder, The Wealthy Contractor Inc. · I want to help you create more Success, Wealth and Freedom!

One Advice to Grow Your Contractor Business

Name: One Advice to Grow Your Contractor Business
Uploaded: 2024-05-24T12:00:46+00:00
Duration: 54 s
Channel: Brian Kaskavalciyan
Description: In this concise business advice video, the speaker emphasizes the importance of staying in your lane as a contractor. He argues that contractors should…

24 May 2024 · 1 min

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In this concise business advice video, the speaker emphasizes the importance of staying in your lane as a contractor. He argues that contractors should focus on their core competency—roofing—and avoid taking on unrelated jobs like painting, pressure washing, or carpentry, which would dilute quality and upset customers. By concentrating on a specific niche, such as roofing for churches, the business can build expertise and reputation. He also recommends using a single, consistent, high‑quality product package rather than offering tiered “good, better, best” options, simplifying sales and ensuring every customer receives the best service.

Chapters

Staying in your lane. That's a huge one for us. And because we talk about it every day in our business, stay in our lane. You know, you get customers that want you to do all sorts of stuff. We're really, really, really good at shingle work and other smaller commercial type jobs. Churches, we do a ton of churches. We love that. It's our niche business. We're really, really bad about painting your dog's house out in the back, the doghouse. We're really bad about coming back and pressure washing your house. You don't want us to do a bunch of woodwork. We're not carpenters. We're roofing guys. Can we do some of that stuff? We can do it, but we're not gonna do it well. We're gonna do it really lousy and you're gonna be mad at us. So if we stay with the exact same formula every single day, when we do 3 to 4 roofs every single day, we don't change products. Every product's the same, but it's all the same package every day. It's easier for the salesman to sell and there's no good, better, and best program. Our customers expect the best, so we're not gonna give 'em the good, better, we're just gonna give 'em the best.