Brian Kaskavalciyan built a business on momentum, not metrics. Busy phones and booked jobs felt like success until the pace slowed and he discovered which jobs were actually profitable. He'd measure everything now instead of just moving fast.
One thing I'd undo in business? Trusting momentum over metrics. Momentum feels like proof. Phones are ringing, jobs are booked, everyone's busy. So you assume things are working. But momentum doesn't tell you what's actually happening underneath. It doesn't tell you which jobs make money. It doesn't tell you what's leaking cash. It just keeps you moving. I trusted the speed of the business instead of the truth of it. And by the time the momentum slowed down, the damage was already done. Momentum can hide problems, but metrics will expose them. If you only trust how fast things are moving, you'll miss where they're headed.
