Brian Kaskavalciyan says founders who claim they're too busy for events have built a job, not a business. He argues you can't afford not to attend industry events and coaching because they generate breakthroughs that scale your company.
The reason "I'm too busy to go to events" is a big red flag is because it usually means the business is running you, not the other way around. If you can't step away for 2 days to work on your business, it's a sign you built a job, not a company. The most successful contractors make time for events, for coaching, and for training because they know that's where the breakthroughs happen. If you're too busy to invest in yourself, you'll stay stuck in the same cycle. The truth is, if you can't afford the time, you can't afford not to go.
