A company raised prices three times in five years without losing sales. The founder credits a mentor named Brian, confidence in service quality, and reinvestment in customer experience. They lean on a 75-year legacy, lifetime warranty, and post-service gifts to prove the value justifies higher prices.
So in terms of increasing pricing, I mean, that's just kind of been beat into me by being around Brian, something that he talks about all the time. And in that 5-year stretch, we did increase our pricing probably 3 times significantly. I've, I've seen so many presentations here where folks get up and they show the hockey stick of the way their company went and they say, I raised pricing and my closing rate didn't go down and I raised pricing again and my closing rate didn't go down. And so it was kind of a leap of faith that that was what was going to happen for us. And every time you do it, you get nervous that you're not going to sell anything, but sure enough, you do. And then it's just about having confidence in the services that you're delivering. We're constantly reinvesting in the company with things that deliver an exceptional customer experience and the automations that we put out in the letters that we send our customers and the gifts that we send our customers. After the job, our lifetime warranty that we, you know, we're a 75-year-old company. I mean, it's very frequent that we're servicing people's 20-year-old windows for nothing, and that's part of the value that we are bringing. So it's about having confidence when you take your price to market that you've got a lot of value to give.
