Running a business off emotion leads to costly mistakes. Know your margins and overhead first.
26 Jan 2026 · 1 min
0:36
In this concise monologue, Brian Kaskavalciyan reflects on his early entrepreneurial experience of making decisions based on emotion and intuition rather than data. He explains how this approach caused costly mistakes—over‑hiring when stressed, discounting when cash‑strapped, and generally reacting to fires without understanding margins or overhead. He emphasizes that lacking financial insight makes a founder an executor rather than an owner. Once he began tracking his numbers—margin, overhead, pricing—his confidence, pricing strategy, and growth trajectory improved dramatically. The core message is a call to new business owners to learn and monitor their financial metrics from day one.
