Speaker B compares launching Reflor to starting Hanson's using a baking metaphor: success comes from following a proven recipe and making small, deliberate tweaks rather than risky overhauls. Small changes compound into big wins when you stick to what works.
When you started Reflor, give us the highlights of what was different when you started Reflor versus when you started Hanson's.
I look at it like baking. You get the right recipe and you put all the right ingredients in it. All you have to do is keep following the same recipe. And when you want to make it better, you're not making these major changes. You're making tweaks to the recipe. Oh, I'll add a little more sugar. You're making tweaks and you're making adjustments instead of making these big moves. Where you don't really know what's going to happen. I know what's going to happen.
