Brian Kaskavalciyan argues that contractors obsess over revenue when they should track profit. High sales don't mean financial health if expenses eat everything. The only number that matters is what you actually keep each month.
Too many contractors brag about revenue because it sounds impressive, but the truth is revenue doesn't tell you if you're winning. Revenue only tells you how busy you are. You can sell $10 million and still be broke at the end of the month, and a lot of contractors are. They're focused on the wrong scoreboard. They chase volume, they chase top line, they chase the number that looks good on paper, but none of it pays you. Profit does, and profit starts with knowing your numbers and making decisions based on data, not feelings. Stop chasing revenue and start engineering profit because the only number that matters is the one you get to keep.
