When a sales rep's close rate drops below 30%, bring them in for coaching and give them exactly six qualified leads to work with. Scaling leads before fixing their closing ability wastes millions of dollars.
If your salesman is closing at less than 30%, get him in the office, coach him, give him 6 leads, get him to 30%. Gets 30%, give him more leads. If, if you follow that mentality, you can build the rest later. But the, the mindset of just giving salesmen leads because they work for you and they're ineffective is costing all of you a ton of money. I mean, millions of dollars in this room, hundreds of millions of dollars possibly.
