Brian Kaskavalciyan's business partner joined after he made a serious mistake. For six or seven years they operated separately with no shared goals, just surviving. When they stopped to align on roles, income targets, and time off, they shifted from survival mode to purposeful success.
She came into the business initially because I screwed up so bad. She was like, all right, I got to go in here and I got to help this guy. So that's how it originally started. Then when we started the marketing business, we did that together. But for the first probably 6, 7 years, we were kind of like this, whereas I was running on this track, she was running on this track, and we weren't completely aligned. We weren't completely aligned on, well, how is what I'm doing getting us closer to where we want to go? How is what you're doing getting us closer to where you want to go? We didn't have common goals. We were both doing our own thing. And so, what was happening, we survived. We were doing okay. But when we finally sat down and said, now, wait a minute, let's get aligned here. Let's figure out what your role is and let's figure out what my role is. And then let's figure out what do we really want to get out of this business? How much money do we really want to make? How much time off do we want to get? How much freedom do we want this business to give us? It was more by design than it was by just default, by just you doing your thing. And we were grinding, we were hustling, we're working hard every day, but we were separate. When we came together, that's when it really started. We were both focused on the same outcomes.
