A contractor raised prices 30% using a structured sales system and immediately landed a $15K contract instead of $10K. Brian Kaskavalciyan says value-based selling is the hardest shift contractors make, but essential for building a one-day workweek business model.
He taught me a sales, a 10-step sales system. That was the first experience I had with any kind of like structured sales system. And, uh, he's like, dude, you gotta raise your prices. So we, we learned the sales system. We went back, raised our price 30% and the very next day, like instantly, and half my salespeople were freaking out. They're like, we're gonna go outta business. We can't do this, blah, blah, blah. And, uh, I ran the very first appointment, ended up selling a job for $15K that we would've been $10K yesterday. And I just brought the contract back. I'm like, look, here it is. This is what we're going to do.
Yeah, I'm going to point something out to the listener right now. So what he had to do was one of the hardest things you will do in your business. But once you do it, once you do it, it'll change your life. Because if you don't have a step selling system in this business, it's going to be very difficult for you to, to sell value, not price.
