Brian Kaskavalciyan built a business that hit millions in revenue but had almost no cash left. He learned the hard way that sales are a vanity metric. Profit and cash flow are what actually matter.
The most expensive lesson I had to learn as a business owner was revenue means nothing if there's no profit. Early in my career when I was young, I chased top-line sales like a badge of honor. Millions in revenue, tons of jobs, but at the end of the day, there was nothing left in the bank. That mistake cost me years of stress and quite frankly, millions of dollars. The truth is sales are vanity, profit is for sanity, and cash is Freedom. Until you run your business by profit first, you're just working harder to stay broke.
