0:21

In this brief segment, the speaker addresses business owners who are unclear about their pricing models and gross margins. He notes that many entrepreneurs don’t know what their gross margin should be and are often asked how much profit they should aim for. The speaker’s core answer is simple: the amount of profit a business should generate depends on how much money the owner personally wants to make. This highlights a personalized approach to profitability, emphasizing that profit targets are driven by the owner’s financial goals rather than a one‑size‑fits‑all metric.

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