In this monologue, Brian Kaskavalciyan recounts his experience running a business that consistently spent more cash each month than it generated. He attributes the ongoing losses to a lack of financial controls, accountability, and clear targets. Despite a belief that growth would eventually bring in more money, the company kept sinking deeper into debt, eventually exhausting its cash reserves and losing the ability to borrow further.
I had this business that burned more money every month than we actually brought in. And because we didn't have controls in place, because we didn't have accountability in place, because we didn't have real clear targets and how we were going to get there, you know, we just kept losing money. And we thought, well, it's okay because we're growing and more money's coming in. But we weren't making money. We were actually going further into debt. And so eventually you can't borrow anymore. Eventually you get into a situation where you just don't have any cash left.
