A business owner explains why competing on price backfires. Instead, they build value through direct involvement, dedicated staff, and W-2 installers who get it right the first time, so customers avoid costly redos and get work that lasts.
Chapters
You know, we are an added value company. We do not sell on price. If I wanted to sell on price, I should be a Chuck in a truck. But you get more than just a shower when you do business with me. You get a name you can trust. You get an owner. You get a dedicated staff, project manager, W-2 in-house installers, right? We're that added value company that you don't have to worry about your job going south. You can know you do it once and it's going to last you the rest of your life. It's better for the customer. It's the peace of mind. And, you know, the most expensive project that you can do is the one that you have to do twice, right? We tell the customer, I mean, we, we sell a peace of mind.