Online leads have gotten worse because audiences are tired of digital-only pitches. Go back to live events and sweepstakes to collect contacts, then hit them with direct mail and personalized outreach.
We're going back to some basics. We just restarted shows and events, which I got away from. And I'm seeing that the leads are much more challenging now than it was even a year or two ago. Because the online is, I mean, people are getting bored with it. And I don't think they're responding quite as good as they used to. So I think we have to get back to the basics of that face-to-face marketing. So we're starting with shows and events. We're going to set up a sweepstakes again. So get a bunch of people raising their hands saying, hey, I need to win this. If they need to win it, we have who to market to so we can create direct mail campaigns and things like that.
