A client raised prices 40% and sold more jobs, not fewer. He regretted how much work he'd done at the old rate. Raising prices usually doesn't hurt demand and often improves your business.
Don't be afraid to raise your prices. He lost 2 weeks, 3 weeks sleep over raising his prices. He raised his prices 40% last year, and I got on a call with him. I said, so what happened? He said, nothing, I sold more jobs. He says, I wish I didn't have all these jobs I sold at the lower price that I got to do first. It's not going to hurt to raise your prices.
