Brian Kaskavalciyan explains why raising prices matters as costs climb. When tariffs and supply expenses go up, customers pay anyway, so you might as well capture those costs and protect your margins. The key is delivering on your promises while you do it.
I don't care whether you're at the food store buying siding. Okay. At the end of the day, the end user is the person who ends up paying. I'm just glad I don't have to deal with it in this marketplace now with, you know, the tariffs on and off and all the other things that people have to deal with. I mean, it's hard on people.
I mean, if you're gonna grow a business, you have to raise your prices. You need to always be looking at, well, what am I charging? I always say the customer pays for everything. There's nothing wrong with that as long as you deliver on your promise and make a happy customer. So if your costs go up, you don't pay for it.
Yes, you have to increase your margins as costs go up.
