Amazon's one-click purchase and shopping cart removed friction from buying, driving massive revenue gains. Home-service businesses and contractors can steal these tactics to make their own sales processes simpler and faster.
The invention of the online shopping cart was pretty revolutionary. And then Jeff Bezos came up with like the one-click purchase. I've heard people call it this before. It's like the Amazonification of the buyer's journey, meaning people really gravitate towards ease of use when it comes to purchasing. And the data is very, very clear. The more friction you can remove from a buying process, the more sales you're going to get. Any remodeler, contractor, home service provider can kind of look at what's happening at the cutting edge of the economy or the business sphere and take lessons from that.
