Before COVID, businesses got leads face-to-face. The pandemic forced digital, and aggregators like Angie's List boomed because lead generation got cheap and easy. Now businesses are stuck dependent on third parties. You need to become your own marketer to take control back.
How do you get away from the reliance on others to provide leads to now you becoming the marketer? Yeah, so I look at it as, um, BC/AC, before COVID and after COVID, right? And I think the answer is different depending on your listener because what COVID did is also create a lot of entrepreneurs into the business during COVID They're in the worst position. Those that lie BC, if you will, before COVID you know, COVID made us weak. Part of it we were forced into because we could no longer do face-to-face marketing, so we were all looking to fill that face-to-face marketing void with something new. And COVID invented— really put aggregators on steroids. There were always a handful of aggregators in this business, the Queen Streets, the, you know, Angies, all these ones that existed forever. But during COVID they just came out of the woodworks because lead gen was easy, right? And lead gen became cheap during COVID and we all got weak.
