How much pipeline did Brian LaManna source in 2024 from channels including cold calling?

Brian LaMannaAE @ Gong | Closed Won 🦙 | 7x President’s Club

#1 performing cold call opener in 2024.

15 Feb 2025 · 1 min

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0:51

YouTube clip by Brian LaManna describing his top-performing cold call opener from 2024. He says cold calling contributed to over $3M in sourced pipeline that year, tested seven openers, and role-plays his highest-performing script, explaining three reasons it works: pattern interrupt, conviction, and interest-peaking.

Questions this video answers

Over $3 million.

Chapters

In 2024, I sourced over $3 million in pipeline and cold calling was one of my biggest channels. I played around with seven different cold calling openers throughout the year and this was my number one top performer. I'll role play it out. Ring, ring, ring. Hello? Hey, Brian. Yes, this is him. Who's speaking? Hey, Brian, this is X over at Gong. I'll be honest, this is a cold call, but it's extremely well researched and I'm confident it's worth your time. Is it cool if I share why I called you? Specifically? Three reasons. It works. Number one, it's a pattern interrupt. No one is using this exact one and different is good when cold calling. Number two is the conviction behind it. You're doubling down. It's well researched and it's absolutely worth their time. And number three is it's an interest peaker. You're setting the bar really high for yourself and they're going to be curious like, hey, is this actually well researched? Is it going to clear it or is this total bs? Hope this works for you and give it a go.