This content was created by Brian LaManna. This content was uploaded by Brian LaManna. This is a YouTube video titled "8 Favorite In-Demo Questions" created on January 8, 2026, featuring Brian LaManna sharing his strategies for maintaining a high win rate at Gong by using effective discovery questions during demos.
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I've been able to maintain a win Rate over 25% the past three and a half years at Gong, and I attribute a lot of it to how I'm able to keep the discovery train rolling all the way through the actual demos as well. Here are my eight favorite questions that I leverage and I keep these in front of me during every single presentation. Number one what else comes to your mind when you see this and how you would leverage it? Number two what would this allow your team to do differently? Number three how important are these insights for you to have? Number four Tell me about your current process for this today. Number five Just curious, how would you do this without this feature? Number 6 what are the ripple effects of this challenge on the broader business? Number seven how important is this problem to the broader organization? Number eight how does this compare specifically to what you're doing today? Very intentional with asking strong open ended questions and completely ditch the so any questions so far? If you keep discovery going, you'll keep the deal going. Write some of these down, keep them in front of your next presentation and give it a go.