Brian LaManna booked 73 meetings last year with a cold email framework called OPPS. The first step is a tight observation about the recipient's company, eight words or fewer, verb-led and specific. If they don't open it, nothing else matters.
73 meetings.
"O Observation, P Problem, PPS and then S is simple CTA."
Around eight words or less.
Last year I booked 73 meetings via cold email and all 73 of them came using my exact OPPS framework. The OPS framework stands for O Observation, P Problem, PPS and then S is simple CTA. Step one is leading with a strong relevant observation. Something like hey, notice that you recently released a new integration around X or heard your podcast with Jim back in June. I try to lead with a verb right from the get go to eliminate the fluff. It's going to include something like realized, saw, learned. Just came across. Noticed there's three different keys to leading with this observation. Number one is making sure it's tight and concise. I try to make it eight or less words. Number two is the more specific and relevant the better. Using like their specific verbiage from someone at their company, the name of their product, the name of an integration, something very hyper specific that makes sense to them. And the third is that if they don't open this email, you're not going to generate an opportunity. No open equals no op. If you have interest in seeing the entire OPS framework broken down with real examples that I've leveraged, go to closed1.xyz and check out Systematizing Outbound. Would love to hear from others. Do you have any other relevant way to finding an observation? Leave it in the comments down below.
"We're happy with our current vendor" #saas #sales #techsales #objectionhandling
