Brian LaMannaAE @ Gong | Closed Won 🦙 | 7x President’s Club

Booking My Best Account - In Just 1 Email (Framework Inside)

5 Nov 2024 · 1 min

Watch on YouTube

1:10

Brian LaManna recounts a 2021 cold email he sent to Jeff Kirchick that, despite Kirchick preparing to leave his company, led to calls, demos, a pilot, a full evaluation and a closed deal within three months. LaManna attributes the success to a repeatable cold-email framework he calls OPS: Observation, Problem, PS (postscript), and Simple CTA. He also points viewers to a linked resource ("close 1xyz") for the full framework breakdown.

Chapters

In 2021, I wrote Jeff Kirchick an email out of the blue. But the real plot twist of all this is that he was actually about to leave his company. Fast forward two years later, this email has turned us into still friends today, despite Jeff about to be leaving the company. He was so blown away by my email that he asked for my cell phone because he was going to be advising for another company and and wanted the chance to connect. What then ensued was we had an introductory call, a demo, a second demo, we ran a pilot, and then a full evaluation of our technology. The deal turned closed one all within three months. And what led to this success in the first place was having a framework in place to be able to put together that really compelling first cold email. And this framework is my same ops framework, O is observation, P, P is problem, P is PS and S is simple CTA to leave things off. If you want to see more examples of how an email like this to Jeff came to light, go to close 1xyz to see the whole framework broken down.