Boost Email Reply Rates by 27% - One Tactic

The average C level exec gets 121 emails every single day and they give you six seconds. Is this automated or is it actually worth reading? Step number three in the OPS framework makes it scream human The OPS framework is Observation, Problem, PS and Simplecta. One company has done research on this and that's lavender. When you include a PS reply, rates are 27% but when you don't they drop to 21%. That's over a 28% jump. So you need to make it scream. This is personalized and not an automated message. Here are three different examples you can use for personalization. P.S. saw you're from Chicago. I have family there. I love visiting. PS Saw, you've been promoted over 3 times there. Congrats on all the success. PS Saw you volunteer at XYZ. What a great mission. I like to pretend that the PS actually stands for Personalization. If you have interest in learning more about how I use this OPS framework and bring it to light in real life examples, go to close 1xyz and check out Systematizing Outbound. We'd love to hear in the comments below other ways you've used PS effectively in your outbound messaging.