Building a 75K audience on LinkedIn

10 Dec 2024 · 2 min
1:42

Brian LaManna explains his audience-building approach on LinkedIn: he posts daily short-form content on LinkedIn, uses a weekly newsletter for deeper medium-form essays, and hosts free long-form resources (playbooks, courses) on Gumroad. He frames these choices around serving people (helping career transitions, sales slumps) and optimizing format to fit platform constraints (LinkedIn character limits and scrolling behavior).

Chapters

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