Brian LaManna says the best cold-call openers match your natural voice and tone. Confidence and how you sound matter most. His script: introduce yourself, admit you haven't spoken before, promise a reason for calling, ask for 25 seconds to explain.
I think there's a lot of openers that can work really well. And I think ultimately it's what works for you and your voice and your tone and what gives you the confidence, because that's what data shows has the biggest impact on cold calls. So if that gives you more conviction that you're being forward and honest, like, I think it can be really, really powerful of leading with, hey, Leslie, like, first off, we've never spoken before. I promise there's a reason for me reaching out. Do you have 25 seconds so I can tell you why I'm calling? Like, I think that can land really, really well if you deliver it with the right voice behind it.
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