Do This Before Meeting a New Stakeholder - 30 Minutes to President's Club
9 Dec 2024 · 1 min

1:05
A short conversational clip from the "30 Minutes to President's Club" series where Nick Cegelski asks Brian LaManna for practical fixes when meetings with new stakeholders stall. Brian recommends (1) engaging stakeholders before the meeting — for example, sending a pre-meeting email that includes a digital sales room for the buyer to review — and (2) empowering/‘teeing up’ an internal champion during the call to articulate value and sell on your behalf.










