Brian LaManna builds prospecting sequences by starting with a point-of-view email, then repeating the same core message across voicemail, LinkedIn, and calls. Since buyers check different channels, the same insight can feel new each time, even deep in the sequence.
My first touch is usually that email where I try to come with more of a point of view. I lead with an observation. I share some problems that that persona faces, try to insert some social proof or give them like an industry nugget as well. I repurpose that same touchpoint as like a flywheel across all these other mediums because every buyer is different. Jason checks his voicemails. I don't always check my voicemails. Some people check every LinkedIn message, other people don't. Never know when you're reaching out to a buyer what that person is going to respond best to, and you have to try all those different mediums. It feels repetitive to us, but it's not to them because odds are they didn't see the voicemail, they didn't see the email. And then when they hear you do it on a voice note, it's like the first time they've ever heard it, even if it's the 7th touch within your sequence.
"We're happy with our current vendor" #saas #sales #techsales #objectionhandling
