How to Write Compelling Subject Lines

Imagine you just wrote the best email you've ever written. It gets sent and the person it's supposed to go to never sees it in the first place. Subject lines in emails. They're like the gatekeeper on a cold call. Pretend every single email you send goes to that gatekeeper and they have to decide from the subject line alone. Should we delete this or should we pass it along to the intended person? Simply put, no open equals no response and all the work you put in it's gone to waste. You your goal should be to use some sort of company specific verbiage in the subject line. So here's a few strong examples. Launching in Ireland your time at Microsoft Engage 2.0 MedPick rollout in this example, Engage would be the product name. Medpic would be a methodology that they just rolled out. Now here's some bad examples and these are real emails that I've received. Number one how Gong helped sales teams in 2025 or Brian looking to grow Revenue next year Quick question Brian or all in one platform for revenue organizations in your subject lines, think of yourself as getting bonus points for having unique company verbiage that is specific to them, their company or their role. Aim to never have more than four words and when you combine both of these, it'll make sure that all the hard work you put into that initial email does pay off in the first place.